Digital Marketing Executive (Lifecycle Marketing focus) Remote
Job benefits
Remote work options
Thanks to technology, we no longer have to be physically present at the office to be productive. Joining our company allows you to work anywhere without place-constraint.
Skills
Job description for Digital Marketing Executive (Lifecycle Marketing focus) Remote at eduCLaaS
eduCLaaS is looking for a driven Digital Marketing Executive who will work with the regional marketing teams, supporting teams, and vendors to launch omni-channel marketing campaigns on time and within the designated budget, with a focus on lead generation, social media and digital presence through lifecycle marketing efforts. You should have a hunger to always learn and grow as an individual. Additionally, you should have a strong interest in becoming that all-rounder digital marketer that has cutting-edge knowledge of marketing tools, strategies, and hands-on experience so as to deliver a holistic integrated digital marketing campaign.
Responsibilities include:
· Support our Digital Marketing Managers and regional marketing teammates in achieving quarterly plans through day-to-day milestones.
· Primarily drive, partner with relevant stakeholders, and manage the designing of lifecycle and Omni-channel marketing campaigns – which includes implementations, execution, optimization, and reporting across channels such as email, web, social media, google ads, etc. You will be part of the discussions on marketing strategy and future planning over time.
· Campaigns will be measured based on aligned conversion metrics, ROI and other KPIs to achieve lead generation goals, and as a team we will work towards optimizing of user funnel.
· You will also be measured on the timeliness of launching tasked marketing activities, thus project and stakeholder management skillsets are key.
· With strong analytical abilities, you are required to evaluate end-to-end customer experience across multiple channels and customer touch points, in partnership with our Measurement Lead.
The ideal candidate will:
· Be up to date with latest trends and technologies in digital marketing overtime.
· Has decent technical knowledge in digital marketing.
· Has decent program and stakeholder management skills.
· Is highly adaptable and comfortable with change.
· Has a constant appetite to learn and grow as an individual.
· Have decent knowledge of analytics/ metrics, lifecycle marketing, and lead generation.
· Have previous experience with marketing to a B2B/B2C audience.
· Have a Bachelor’s degree in Marketing or relevant field.
· Have 1-3 years of digital marketing/communications experience.
About the company
eduCLaaS platform connects higher education students, working adults, enterprises, employers, and higher education institutions for digital upskilling, digital career progression, digital transformation, and agile workforce development. Through Competency Learning as a Service (CLaaS), we deliver Competency-based Curriculum, Work-integrated Applied Learning, and Personalized Blended Learning over the cloud, on-demand.
Office address
11 Eunos Road 8, #07-02 Lifelong Learning Institute, Singapore 408601Other Jobs from eduCLaaS
