Job Requirements
3 - 5 years of experience
This job post is managed by
Lester Lim
Last active 2 years ago
Skills
Job description for Digital Marketing Executive (Career Opportunity) at AYP Group Pte Ltd
Responsibilities
• Responsible for setting up, implementing and optimising the overall company's digital marketing strategy including web, SEO, SEM, email and social media
• Manage and maintain the company’s own platforms including websites, portal, and email communication
• Manage online social media presences (eg. Facebook, Instagram, Linkedin etc.) and any relevant platforms
• Identify trends and insights and optimize spend and performance based on the insights
• Drives continuous planning, execution, improvement and analysis of all marketing, advertising, media placement to ensure learnings are applied to future programs
• Collaborate, foster and maintain strong agency relationships with content creators and agencies
• Assist in the management of Hubspot; an inbound marketing and sales platform that helps AYP to manage customers. attract visitors, convert leads and close customers
Requirements
• At least 3 years of relevant B2B marketing experience (HR/Tech/SaaS/Cloud industry preferred)
• A bachelor's degree in Marketing or relevant
• Experience executing social media campaigns
• Strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Strong understanding of digital and social media marketing
• Strong organizational skills, with the ability to multi-task and hit the ground running within a hand on role
• Keen eye and good analytical skills to identify trends and practices
• Experience in managing campaigns and analysing data in Hubspot
We regret to inform that only shortlisted candidates will be contacted.