Digital Marketing And Merchandiser
Skills
Job description for Digital Marketing And Merchandiser at Miniletics
Location: Surabaya (on-site)
Positions : Associate
About the Role
In joining miniletics, you will be a key member of the Merchandising and Marketing team; who’s responsibility is to help deliver commercial success for miniletics through accurate merchandise planning and maximizing sales whilst avoiding excess inventory. Further, you will also be the Product Marketing which job is to be the product person (information, description, and function) and market the product through online channel.
Merchandising work closely with marketing, data and operations. Merchandiser’s responsibility is to define our product strategy and deliver seasonal ranges.
Responsibilities:
- Having a regular focus on e-commerce platforms reporting and analytics.
- Forecast and create sales strategy through commercial campaign/promotion/discount, or vouchers.
- Maintain margin performance and overall sales number.
- Create commercial campaign calendar (promotion) and in-line with the brand values.
- Developing and defining consumer-focused product briefs defining the purpose, and long-term roadmaps for each collection.
- Measure forecast accuracies, maintain inventory level and use learnings to improve future predictions.
- You 'sell' our products to cross function department so that they can give exposure to audiences and make sure the products are sold.
- Execute all merchandising operations and administrations including stock holding, product details and on-time delivery for every confirmed order.
- Product launch planning, be the stylist and assist project manager for catalog-photoshoot for making photo/video asset
- Be the e-commerce expert in the team by learning updates at Shopify and other local marketplaces (Tokopedia, Shopee, etc.).
- Work closely with CEO and Logistics teams to deliver inventory availability at all times.
- You will need to identify trading patterns, quickly highlighting strong/weak sellers and work with the appropriate teams across the business to create actions and capitalize on sales potential or minimize inventory risk.
Qualifications
- Previous experience in merchandising / digital marketing / data analyst role is preferred
- Graduated in retail management is preferred
- Ability to deal with large excel spreadsheets, easily summarizing the information and pulling out the key takeaways and recommendations. (Excel certifications is preferred)
- You must love women sportswear and fashion (women is preferred)
- Able to easily recognize data/sale trends and draw up the necessary conclusions for future actions (Analytical thinking skill)
- Creative-minded
- Very strong numerically and commercially minded.
- Be naturally time conscious and KPI driven to attain deadlines
- A growth mindset and love new challenges as business grows
- High attention for detail
Preferred Qualities:
- Have experience working in a business that has experienced rapid growth
- A similar industry background; either sports/fashion apparel or E-Commerce
- Commercial-minded person
Overview
Miniletics is a start-up sports apparel company that sells women’s sportswear directly to consumers through the internet (E-Commerce). We are building a brand through digital channel. Our mission is to make aesthetic, functional, fashionable product to assist athletes/consumers sports activities
About the company
miniletics is an athleisure brand based in Indonesia. miniletics has grown from yoga apparel, into running, workout and most other sweaty pursuits for women. Not only comfortable for activewear, but miniletics apparels are also suitable for daily wear.
Our vision is to inspire people through sports, embracing every small win that makes us attain a good life. miniletics' growth is fueled by its passion and desire to serve its community. Starting as an one-stop shop for athleisure products, we strive to support the communities, involving athletes, instructors and the places where they move.
We believe that routine exercises will lead to an excellent quality of life. We provide you a destination for stylish comfortable apparel, with a focus on encouraging you to take the first step, make a gradual progress to have a healthy body and mind.
Company gallery
