CRM Campaign Specialist
Skills
Job description for CRM Campaign Specialist at 99.co
What you'll do:
- Plan and execute email marketing, In-app notification and SMS/whatsapp campaign (include create copy, filter target segment).
- Plan and define marketplace and/or promotional campaigns.
- Design a CRM journey and channels optimization using Martech tools (Insider, Mailchimp, etc) in Amartha App and APlus (borrowers app)
- Create email marketing campaigns plan & strategies
- Research creative email contents and templates
- Deliver segmented email campaigns to our customers & consumers
- Develop personalization strategies
- Build and utilize email database segmentation Track and analyze direct and interactive email marketing campaigns
- Create and manage optin users
- Collaborating with Creative team to request and manage all copies & creatives needed for all email marketing campaigns
- Monitor and reporting all email campaigns
- Improve email marketing campaigns performance using creativity and automation tools
- Create and manage Web and App users acquisition strategies in order to increase numbers of database/list building
- Create and implement push notifications campaigns for Web and App campaigns
- Create and implement campaign journey for each user segmentations and behaviors
- Provide all marketing communications campaign report including email marketing and push notifications on Web and App
- Proactively identify trends, email marketing and push notification strategies from other leading brands to get more insights on best practices and create more innovative campaign ideas
Requirements
- 2 years of experience as CRM Specialist preferred
- 2 years of experience of Email Marketing and/or Direct Marketing preferred
- Experience working with an email service provider platform
- Technically proficient with a variety of applications for email, scheduling, analytics, and automation tools.
- Proficient with analytical tools such as Google Analytic, Google Sheet and similar tools for analysis process and generate insight
- Proficient with CRM/marketing automation tools such as Netcore, CleverTap, MoEngage, etc.
- Excellent written communication skills with exceptional proofreading and editing skills
- High level understanding of marketing campaigns and messaging
- Have ability to research, identify and evaluate email marketing trends
- Proven ability to execute A/B testing strategies and dynamic content
- Ability to work independently in fast-paced environments
- Must be detail oriented, target driven and data driven
- Creative thinker with excellent interpersonal skills
- Positive attitude and self-motivated
- Familiar with netcore / clevertap / moengage
About the company
“WHAT WE DO IS MORE THAN JUST A JOB, IT IS A MISSION”
Property is the single largest financial decision anyone would make in their lifetime, and, on average, it accounts for over half of the assets of most families. It is how most people accumulate wealth, for their children, for healthcare, for retirement. More importantly, it is where one grow their family and build their career.
99.co’s mission is to use technology, design and data, to help the 99% make the best decision when finding a home.
By providing the largest set of listings in the market, and designing easy beautiful tools and synthesizing data to help property seekers search for, learn about, sieve through and compare thousands of potential options, 99.co help to make that journey reliable, easy and trustworthy.
To put it simply, 99.co mission is to be – Your Way Home.
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