As a lifestyle fighting company, we are looking for a Creative Director that leads the planning and delivery of digital and visual content across the organization. This role is responsible for managing and motivating a creative brand and content team as well as contributing actively to the wider leadership. A Creative Director will bring innovative thinking and a digital-first approach to the management of creative services and will ensure our creative content aligns with our public engagement program goals. The successful candidate will have extensive experience in developing and implementing content strategies to build a brand profile. The candidate must have a background in leading and managing a brand or content team, ideally with specific experience in managing change. Expertise in brand stewardship is also a requirement.
• Contribute to the concept development, design and execution of operational and promotional materials
• Create brand messaging strategies directly connected to consumer needs, emotions and the competitive landscape
• Ability to go beyond just design; think conceptually and brainstorm ideas within a larger team
• Develop compelling stories that will connect consumers with products and enhance the overall consumer experience
• Have a broad understanding of typography, photography and design in theory and practice
• Possess the ability to create brand and to raise brand awareness
• Appropriate design across multiple touch points
• Demonstrate versatility in pairing design direction with communication in a cohesive form
• Possess advanced knowledge of design and the technical production of work intended for printed and digital result
• Have the ability to understand and aid the creative team in prioritizing and executing work
• Assign tasks to creative team and supervises their timely completion, enforce deadlines and maintains efficiency in the creative department.
• Fluent in today's technologies and media with respect to design and marketing
• Bachelor's Degree in Art/Design/Creative Multimedia or related major
• At least 5 years of working experience in the related field is required for this position
• Preferably Manager / Assistant Managers specialising in Arts/Creative/Graphics Design or equivalent
• Have passion in sports & fashion industry
• Excellent social media portfolio
• Hands-on photoshoot and design skill
• Expertise in design software such as Adobe Photoshop, Illustrator, inDesign, etc
• Video editing and copywriting skill is an advantage