Job Requirements
Skills
Job description for Content Writer at Lummo (formerly BukuKas)
- Create strategic and compelling content across a variety of social, mobile and digital channels that increases awareness and brand visibility and enhances audience engagement
- Work in collaboration with the marketing managers to develop content strategy focused on our target group
- Identifying the areas and topics relevant to BukuKas's target audience
- Work closely with the social team to post engaging content, upload videos, images and audio files to Facebook, YouTube, Twitter, Google+ and social accounts paced through the editorial calendar
- Ideate for concepts staying up to date with trends and best practices in social media and content marketing
- Work closely with the leadership team to ideate and conceptualise marketing campaigns for our efforts in performance marketing, viral marketing and guerilla marketing
- Strategising working closely with the performance marketing and Social media team on the upcoming marketing campaigns
- Work on key marketing campaigns to bring the campaigns to life right from ideation to production of marketing assets
- Liaison with the performance and Social Media campaign manager to understand the campaign requirements and brief
- Create concepts for marketing campaigns based on the brief and prepare concepts for approval from the campaign management and leadership team
- Take part in the weekly campaign sprint planning session, give inputs for future campaigns
- Help guide, improve, and implement marketing concepts/processes and feedback processes
- Minimum 4 years of experience as a Content Writer in a leading individual contributor role
- Minimum 2 years of experience as a Content Writer focused on creating marketing material for performance marketing and social media marketing
- Very strong in coming up with engaging and compelling one liners and other content relatable to our target audience through pop culture reference and puns
- Should be able to come up with content concepts and ideas within a short turnaround time
- Experience working and collaborating with diverse teams in a dynamic, rapid growth environment
- Excellent written and verbal communication skills
- Ability to work under pressure and under tight deadlines
- Team player
- Strong familiarity with social platforms
- Enthusiasm to create quality and meaningful content for UMKMs to reach and educate millions of people
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