Content Strategy Intern (Immediate start, 6 months FT internship)

This is an exciting time to join dentsu. In good times and bad we partner with brands to achieve meaningful progress as a force for growth and good. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

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So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Role Purpose

Looking for short-term content strategy intern who will support in content strategy development and campaign performance reporting for JBN’s accounts.

Job Description

RESPONSIBILITIES

• Support in the development of ongoing content strategies and plans based on the objectives defined in the project brief
• Assist in the audit of content and channels of the brand and its competitors as identified by the client following JBN’s audit method
• Use tools JBN subscribe into such as SEMRush, Nuvi and CCS/M1 in running keyword research, topic research, social listening, audience psychographic behaviour research, etc. and generate insights that will help in crafting the strategy
• Conduct category research using Google Trends, Facebook Insights and other publicly available research platforms and materials to generate insights that will help in crafting the strategy
• Help define the content gap(s) and formulate recommendations on how to address them
• Use defined strategic principles and roll-out plans to help the creative and copy teams to come up with content ideas.
• Generate and interpret data from Google Analytics and other reporting platforms and come up with recommendations on how to further optimise the brand’s content

SKILLS REQUIRED

• Highly strategic, analytical, and creative thinker
• Exceptional attention to detail and skilled in organising and presenting data and information
• Demonstrable ability to manage time effectively
• At least intermediate level Microsoft Office skills, especially in PowerPoint and Excel
• Passionate in content/storytelling

OBJECTIVES AND MEASURES OF SUCCESS

(Specific metrics to be agreed)

• Good working relationship within the JBN and dentsu team
• Timely delivery of output
• Positive stakeholder feedback
• Good attendance rate (across all commitments)
• Adherence to company policies (including timesheet completion)

LEARNING OUTCOMES

MONTH 0-1:

• Be able to learn and use the research tools and platforms (SEMRush, Nuvi, Google Analytics, Google Trends, Facebook Insights, CCS/M1, etc.)
• Be able to manage deliverables and timeline properly

MONTH 1-3:

• Be able to organise, analyse, and present data and information using PowerPoint and/or Excel
• Be able to generate insights and articulate strategy and plans
• Be able to develop reports with sound recommendations

MONTH 4-6:

• Be able to confidently present strategy, plans, and reports to the internal team
• Attend client meetings where appropriate and be able to accurately identify next steps and required work

Working with us

Joining dentsu international, you’ll join a team of 48,000 people. It’s an opportunity to produce career-defining work. Along the way, you’ll team up with inspiring colleagues and encounter a richness of clients, cultures and experiences. We offer exciting challenges, memorable experiences and opportunities to shape your future.

Keeping connected

Please visit our website to find out more and connect with us on social.

www.dentsu.com

*Please provide your CV for our review.

**We regret that only shortlisted candidates will be notified