Job Requirements
Skills
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Job description for Content Marketing Lead at TokoTalk
- Able to foresee the current trends in Indonesia and create the content that inline with TokoTalk brand messaging
- Ensure all touchpoints related to content are delivering the messages and guidelines.
- Live by the rule of being hungry and never feel satisfied so that you are always exploring new content distribution channels, including but not limited to social media.
- Managing all of the social media accounts for TokoTalk Indonesia, that includes Youtube, TikTok and other potential social media accounts that can generate more users or campaigns.
- Develop, implement and manage our social media strategy from end to end.
- Able to interpret and analyze social media performance without any additional supporting tools.
- Always think out of the box and not be afraid to try something new.
- Capitalize on all owned and explored social media channels from end to end.
- Provide recommendations to escalate company’s growth with content production and distribution.
- Be able to manage your time efficiently and to prioritize in order to achieve multiple tasks within the expected deadline.
- You need to be a good communicator and share findings and ideas proactively with the marketing team.
- Built relationship with external parties (includes KOL)
- A minimum 2 years experience
- Bachelor degree in Communications, Public Relation, Marketing or relevant field
- Experience in leading direct subordinates and collaborate with other team
- Basic understanding of SEO and web traffic metrics
- Knowledgeable of Facebook, Twitter, LinkedIn, Instagram, TikTok and other social media best practices
- Experience with doing audience and buyer persona research
- Excellent multitasking skills
- Critical thinker and problem-solving skills
- Good time-management skills
- Great interpersonal, presentation and communication skills
- Able to deliver oral and written presentations
- Bahasa Indonesia native speaker with solid written and verbal English skills
- Goal-oriented, flexible and creative
- Able to consistently meet deadlines
- Positive mind set with a can-do attitude and solution focused approach
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