Brand Marketing Manager

At Keiko, we enhance the driving experience with premium automotive accessories, transforming every journey into a comfortable ride while deeply valuing the well-being of our customers and team. To scale this vision, we are seeking a strategic Brand Marketing Manager to architect, develop, and execute our comprehensive brand strategy from the ground up, transforming Keiko into the top-of-mind category authority while driving robust e-commerce revenue growth.

Job desc:

1. Strategic Marketing & Market Intelligence

• Develop and execute integrated brand and digital marketing strategies to drive scalable sales growth and revenue across D2C and e-commerce platforms.
• Conduct market research and competitor analysis to identify trends, customer insights, growth opportunities, and effective marketing strategies.

2. E-Commerce & Marketplace Commercial Growth

• Drive marketplace revenue and GMV growth across major marketplace platforms through continuous optimization of traffic, average order value, and conversion rates.
• Plan, execute, and optimize marketplace promotional initiatives including campaigns, mega sales events, discounts, vouchers, strategic bundling, and affiliate programs to accelerate sales revenue.

3. Performance & Digital Funnel Optimization

• Own and optimize the end-to-end digital marketing funnel across Social Media, Digital Advertising, Meta Ads, TikTok Ads, e-commerce, and D2C channels to achieve business and revenue targets.

4. Brand Identity & Creative Direction

• Develop and maintain a strong, consistent, and distinctive brand positioning, communication, and identity across all digital customer touchpoints, including social media, websites, marketplaces, advertising channels, and live shopping platforms.
• Develop high-performing campaigns, content, and creative ideas that balance commercial objectives with strong brand communication.

5. Team Leadership & Budgeting

• Lead and manage the marketing team to ensure all strategies, campaigns, and activities are executed effectively and aligned with business targets and KPIs.
• Manage marketing budgets efficiently and ensure marketing spending generates measurable business results.

JOB REQUIREMENTS :

• At least 3 years of experience as a Brand Manager, Marketing Manager, preferably from D2C, consumer, lifestyle, or premium brands..
• Proven track record in driving measurable sales and revenue growth through digital marketing, with strong understanding of performance marketing and digital commerce.
• Strong understanding of brand strategy, positioning, content, social media, and creative direction, with the ability to maintain a consistent premium brand image.
• Deep understanding of digital marketing funnels and commerce metrics
• Creative, proactive, highly initiative, and able to generate innovative marketing ideas that differentiate the brand from competitors.
• Data-driven mindset with exceptional analytical and problem-solving skills.
• Strong leadership, communication, and project management skills with the ability to manage and coordinate a team effectively.

WHY JOIN US?

Direct & Safe Feedback System: A secure channel to share ideas, suggestions, or grievances directly with the CEO, ensuring your voice is heard without corporate bureaucracy.

Objective & Solution-Oriented Leadership: Work with an approachable leader who analyzes issues rationally—focusing on diving deep into root causes and solving problems collaboratively rather than reacting emotionally.

Fair Performance Evaluation: Leadership that genuinely understands operations; we protect your record by ensuring external factors beyond your control do not unfairly impact your performance reviews.

Performance-Based Incentives: A transparent rewards structure where your strategic impact and revenue outcomes are directly tied to financial bonuses.

Supportive & High-Growth Culture: A healthy, collaborative workspace that offers extensive learning opportunities to fast-track your executive development.

📢 Don’t wait—apply today and let’s create something amazing together!

Join us and take your career to the next level and be part of our journey to transform the driving experience!