Job description for AI Advertising Creative Strategist (Gaming) at Reefdom Games Pte Ltd
About the role
This role focuses on developing creative advertising strategies for overseas games, encompassing short-form video ads, storytelling ads, and social media feed placements. You will distill product selling points and formulate creative directions based on game features, target user personas, and global market trends. Leveraging generative AI image and video tools, you will transform concepts into actionable production pipelines and analyze performance data to continuously optimize creative directions for maximum campaign effectiveness
Key responsibilities
1. Advertising Creative Strategy
- Responsible for overseas game advertising creative strategy, including short-form video ads, storytelling ads, social media feed ads, etc.
- Discover product selling points and formulate advertising creative directions based on game features, target user personas, and market trends.
- Independently complete advertising creative proposals, video scripts, storyboard designs, and asset production requirements.
- Research trending materials on overseas advertising platforms such as TikTok and Meta; analyze the creative logic and user psychology behind high-conversion ads.
2. AI Advertising Content Planning
- Utilize AI image and video generation tools to transform advertising concepts into actionable production plans.
- Design scenes, characters, camera movements, and actions suitable for AI generation based on the capabilities and limitations of AI tools.
- Collaborate with AI video creators, artists, and video editors to drive the efficient delivery of advertising assets.
- Explore the application of AI in creative brainstorming, bulk asset production, and content iteration to improve production efficiency.
3. Advertising Performance Analysis & Optimization
- Understand core advertising metrics such as CTR, CVR, CPI, CPA, ROI, and ROAS.
- Analyze advertising performance data to identify differences in creative effectiveness across various concepts, scripts, and visual performances.
- Continuously optimize advertising creative directions based on testing results to improve asset click-through rates (CTR), conversion rates (CVR), and distribution efficiency.
- Establish mechanisms for advertising asset testing, post-mortems, and iterations; summarize repeatable and highly efficient creative methodologies.
4. Market Research & Creative Management
- Stay continuously tuned into overseas gaming advertising trends, popular gameplay mechanics, and creative formats.
- Build and maintain creative reference libraries, successful asset case studies, and creative script templates.
- Formulate differentiated advertising strategies for different game genres, target markets, and user segments.
About you
- Possess strong creative thinking for advertising; understand user psychology, advertising appeal, and conversion logic
- Able to independently complete advertising concept development, scriptwriting, and storyboard planning
- Have a solid understanding of short-form video pacing, visual impact, emotional design, and the hook potential of the opening 3 seconds
- Familiar with at least one AI image or video generation tool, such as Midjourney, Jimeng (即梦), Kling (可灵), Runway, ComfyUI, etc.
- Understand the basic workflow of AI-generated content; able to adjust advertising plans according to actual production capabilities
- Possess prompt writing skills; able to clearly describe characters, scenes, camera angles, actions, and visual styles
- Understand the basic logic of performance marketing; possess data analysis and creative testing awareness
- Able to judge creative effectiveness through advertising data rather than relying solely on personal aesthetics
- Possess strong communication, execution, and cross-functional collaboration skills
- Possess strong learning agility and initiative; able to adapt to a fast-paced, highly iterative work environment
- Singapore Citizen or SPR preferred
