Affiliate / KOL Specialist

At PT. Guang Wei Indonesia, we believe that confidence starts from within—literally. As a growing fashion retail company, we specialize in men’s and women’s underwear through our portfolio of brands, including Underose, Esuna, Spach, and Bunnymood. From bras and briefs to corsets and shapewear, our mission is to bring comfort, style, and function to everyday essentials. We’re now looking for a KOL & Influencer Marketing Specialist to take our brand presence to the next level through strategic creator collaborations and engaging content campaigns.

Key Responsibilities:

• Lead end-to-end KOL marketing initiatives on TikTok, Instagram, and Shopee to drive GMV and engagement.
• Identify, vet, and manage a wide range of Indonesian influencers—from nano to macro and celebrity levels—ensuring alignment with brand goals and target audiences.
• Create compelling campaign briefs, negotiate contracts, and oversee flawless execution, ensuring timelines and deliverables are met.
• Craft viral content hooks, tap into platform trends, and elevate brand storytelling by uncovering unique creator or product angles.
• Monitor and analyze campaign KPIs (clicks, conversions, GMV) using platforms like Shopee Affiliates and TikTok Creator Center.
• Continuously test and optimize campaign formats (e.g., challenges, reviews, giveaways), creator pools, and CTAs for performance.
• Stay up-to-date with platform algorithm changes, affiliate marketing trends, and rising KOL talent to evolve strategy.
• Collaborate closely with internal teams—creative, performance, and product—to align messaging and drive conversion.

Qualifications

• 2–4 years of experience in KOL, influencer, or affiliate marketing, ideally within e-commerce, fashion, beauty, or lifestyle sectors.
• Demonstrated success launching Shopee or TikTok campaigns that generated GMV, traffic, or social engagement.
• Strong network of high-converting Indonesian influencers, across nano, mid-tier, macro, and celebrity levels.
• Skilled in creator-brand matchmaking, campaign development, KPI tracking, and performance reporting.
• Excellent in negotiation, communication, and influencer relationship management.
• Comfortable working in a fast-paced, high-growth environment.
• Fluency in English is a must.