Job description for ADS SPECIALIST | MOBILE APPS at PT Nusashine Media Technology
About the role
Gami is looking for a Ads Specialist experienced in managing paid ads for mobile apps. The focus isn't just traffic or installs — it's acquiring registered and paying users at an efficient cost with sustainable ROI, targeting ~100% ROI within 30 days
Key responsibilities
- Manage & optimize campaigns on TikTok Ads, Google Ads, and Meta Ads
- Monitor the full funnel: Impression → Click → Install → Registration → First Payment → Revenue
- Analyze acquisition cost (CPI, CPR, CPA) and ROI (D1/D3/D7/D30) using Adjust
- Identify & scale winning creatives based on data, not assumptions
- Run A/B tests (creative, copy, targeting, bidding)
- Collaborate with the Creative/Content team — provide insight on which creatives are winning, which to reproduce, which to stop
- Prepare weekly/monthly performance reports (strategy, budget, CAC, ROI, next-period optimization plan)
Requirement
- Min. 1–2 years hands-on experience in Performance Marketing/Media Buying/UA, ideally for gaming/social/entertainment apps
- Proficient with TikTok Ads, Google Ads, Meta Ads, and attribution tools like Adjust
- Understands metrics: CPI, CPR, CPA, CAC, ROAS, ROI, LTV, Retention
- Able to distinguish "cheap users" from "high-quality paying users" — a low CPI alone isn't success
- Analytical, comfortable with data & dashboards, able to optimize campaigns independently
- Active English communication; Mandarin is a plus
