Nongsa Digital Park: Why startup founders in Singapore should consider tapping on a global talent supply

If your start-up is continuously on the lookout for fresh tech talent, why not look to the horizon? It’s not surprising that nowadays, traditional hiring methods aren’t quite meeting your company’s needs. This is especially so in the tech industry where rapid development and advancement happens every day. Recruitment efforts should match the ferocity of that growth. Smart companies have started to adopt unique ways of thinking and recruitment, and one of these ways is going global and offshoring talent.

Capitalise on this is through Nongsa Digital Park. If you’ve never heard of it, you will now: Batam’s Nongsa Digital Park is a large-scale initiative from Infinite Studios – a Singapore-based creative entertainment agency and subsidiary of Citramas Group.

The park project doesn’t come cheap and costs a whopping $700 million. The up-and-coming digital park is only slightly bigger than our own Botanic Gardens. It will contain resources and infrastructure that make up an environment friendly to tech companies and start-ups. The park is set to become a digital campus for talents and employers alike and will serve to bridge Singapore and Indonesia’s tech sectors better.

One question you’re probably asking is, “How is building a tech team in Nongsa Digital Park better than in other locations like India, Vietnam, Yogyakarta, and Jakarta?”

#1: LARGE POOL OF HIGH QUALITY TALENT
Tap on Indonesia’s overwhelming population for offshoring

For starters, Indonesia is home to around 260 million people. The fourth most populated country in the world naturally has a massive domestic market, filled with opportunities for investments. And because of its large population, one of the best investments anyone can make in Indonesia is in its people.

Nearly half of the population in Indonesia is at a prime age, starting from 25. Batam alone is home to 1.2 million people, which still gives us a sizeable number. Unlike Jakarta, where the market is in full swing and is competitive, Batam still has untapped pool of talent.

So instead of isolating your hiring efforts to Singapore, why not tap on the potential bubbling deep in Nongsa Digital Park? The young talent there are eager, passionate, and willing to work hard. Hiring them will not only strengthen your company, but also serve as an early investment into Batam itself. As they say, “The early bird catches the worm.”

#2: BATAM IS ONLY AN HOUR’S RIDE AWAY
Travel short distances to connect with talent

Everyone is likely familiar with traveling to Batam for quick getaways. Ferry rides to the island operate on a regular basis and only take around 45 minutes to an hour to get you there. It stands to reason that if Batam is a convenient place for a holiday, it is also the perfect place in which you can expand your business into when offshoring.

Your offshore talent won’t have to communicate with you across a time zone difference of 12 hours, and you’ll be able to get work done efficiently. Even conventional offshoring options to Ho Chi Minh or Yogyakarta can cause communication overheads and affect performance. Nongsa Digital Park will serve as a relatively safe and viable starting point for companies hoping to expand out of Singapore.

#3: HIRING FROM BATAM IS COST-EFFECTIVE
Meet hiring needs within the budget

Save on hiring costs by investing in talent from Batam. This is especially key for tech start-ups that run on smaller budgets than large, mainstream companies. The labour market in more populated areas such as Jakarta and Yogyakarta is already very competitive, and hiring talent there would be more expensive than if you were to turn towards Batam.

No matter which stage of maturity your start-up is in, you’ll want to fully maximise your resources while still being able to recruit genuinely interested and talented individuals to join your team. BSS Group, a Singapore-based IT solutions provider, can attest to this. Managing Director Mr Ho Wee Teck came away from the experience with good impressions of the community and its standard of work.

Likewise, Nongsa Digital Park’s launch will open up a community of passionate tech talents and meet your recruitment needs for offshoring.

#4: CONSTANT COMMUNITY UPSKILLING AND DEVELOPMENT
Talent investment and empowerment

As mentioned at the start of this article, Nongsa Digital Park is filled with resources that allow a thriving tech community to grow and flourish. Some of these resources include an international data centre, a start-up incubator, and plenty of lodging options for technopreneurs and tech talent. In other words, it’s offshoring heaven!

These features allow Nongsa Digital Park to be a productive and collaborative space for tech talent and companies, and will no doubt encourage continued upskilling in the years to come. Investing in talent from Nongsa Digital Park will reap great rewards later, and you won’t want to miss this chance.

This collaboration between Infinite Studios and Batam is supported by Singapore and Indonesia’s governments, including governmental bodies like the Singapore Economic Development Board (EDB). The Singapore Infocomm Technology Federation is promoting Nongsa’s potential through organising visits for companies to explore opportunities on the island. The park itself is currently communicating with six international data centre operators and over 80 companies in search of new tenants.

Companies like LiquidPay have already started their investments, with LiquidPay being Nongsa Digital Park’s second tenant. The cashless payment tech start-up now has a team of 24 tech talents working on new cashless and mobile payment systems. It’s an optimistic start to the start-up’s growth, and we anticipate that Nongsa Digital Park will play a big role in helping them flourish.

Find out how you can experience this growth by offshoring work at Nongsa today

Sophia Lee

I used to freelance exclusively for Glints - now I'm a content marketing intern working furiously in the backdrop. Talk to me about writing any time! (Or we could have a serious discussion about video games and e-sports... that's cool too.) Find me on Instagram (@pxtrx)!

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