#ilovemycareer Conversations with Soh Kai Qi – Marketing Executive at Circles.Life

Name: Soh Kai Qi
Company: Circles.Life
Role: Marketing Executive (First year)

How did you end up as a Marketing Executive at Circles.Life?

When I graduated from University, I knew I wanted to get into marketing, despite not having the relevant background. So I decided to go for a marketing internship at Circles.Life, which was a community and offline acquisition-focused role. That internship led me to a full-time marketing role at the company.

What is it about your job that you love so much?

Part of my job involves overseeing our Leaderboard and sending out prizes, as well as managing our community of super fans. I’m quite a sentimental person, so the part I love about my job is being able to contribute to that human touch behind the company. It’s not something that you really expect with a telecommunications company, and it really is the icing on the cake when customers come back with positive comments and appreciation for the efforts we’re making to go the extra mile.

What is a typical day at work like at Circles.Life?

At Circles.Life, there really isn’t a typical day at work, and I’m sure my colleagues will agree with me. Things move very fast in this company, so the task list grows quickly and can vary quite a bit. I guess what’s typical about a day at work is the need to prioritize tasks and work to complete them efficiently.

What are some words you would use to describe the community/environment of Circles.Life?

Fast-paced, supportive, collaborative.

Where do you see yourself in the next 5 years?

I would like to take on a managerial role within the marketing field. Not only is this an aspiration that I’m sure is part of anyone’s career goals, it’s also partly motivated by my current manager, who has not only been investing in my professional growth, but also in my personal growth. Working with her is one of the reasons why I love my job, and it’s something I want to bring with me 5 years down the road as a manager and value-add to those who I’m working with.

Any words of advice to those who are looking to pursue a career in your field?

If you’re looking to pursue a career in a field where you don’t have the relevant background, don’t be afraid of doing an internship even after graduating. Companies may not be as forthcoming when it comes to hiring full-time staff who don’t have the relevant educational background or experience. So if it’s something you’re passionate about, an internship is really an opportunity for you to show that you have what it takes despite what may be seen as lacking on paper.

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