Name: Jasmine Lee
Role: Video Producer
How did you end up as a video producer?
I remember the time after graduating from Junior College. I knew I wasn’t cut out for the corporate world and that I wasn’t meant to be confined to a 9 to 5 desk job.
I then made a bold decision to pursue my passion for the arts which I’ve had since childhood and emerged from LASALLE College of the Arts with a Bachelor of Arts in Film. From then on, I felt like everything had fallen into place for me. I decided to pursue a career in commercial video production.
What about your job do you love so much?
I’ve always been fascinated with the power of storytelling, but was never good with words. However, I’ve always noticed something extraordinary in the art of film-making.
Now in the digital age, there is no better way with regards to online communication than creating compelling video content. There are literally no boundaries. One perk of my job is that I am not only able to meet so many passionate people from different industries, but also help them tell their brand stories. It also brings me to places as I get to travel for shoots once in a while.
I also love the fact that video production is always a team effort; a crew can consist of so many talented individuals taking on different roles such as production design, post production, etc. But at the end of the day we are all working together towards the same vision, which I think is a beautiful thing.
What is a typical day at work like?
Unlike most others, my work schedule is really erratic – it could be on either ends of the spectrum.
Some days I could be starting the day off with a 5AM call time, whereas on non-shoot days I would be in the office replying e-mails. Some days I could be shooting a corporate video in an office in the middle of the CBD, and other days I could be standing amongst cow carcasses in a slaughterhouse in Japan (true story).
I am often prepared to work late nights and even on weekends. But trust me when I say it is worth the time and effort when we finally shout “It’s a wrap!” and eventually see the end product.
What are some words you would use to describe the community/environment of your company?
I would have to say that it is challenging yet rewarding. We are constantly under pressure and cracking our brains to create original and compelling content for our clients, but it is often worth it at the end of the day knowing that it has made an impact on viewers.
Where do you see yourself in the next 5 years?
I hope to venture into directing local films, and continue to tell stories that will touch the hearts of people. The film scene in Singapore has also been given more recognition with more people showing appreciation and support for local filmmakers, and I hope to keep that going.
Any words of advice to those who are looking to pursue a career in your field?
The best way to get good at film-making/video production is – as silly as it sounds – to make more films and videos. By creating more content, you’ll really be able to understand the production process, hone your craft, and discover your strengths at the same time. Video production encompasses many roles and departments, so it would be advisable to find out specifically what you are really passionate about. It could be directing, editing or set designing, but do take your time and enjoy the process. Watch more films, find your inspirations, talk about your ideas to people, and keep creating more content. 🙂