• Spearheaded sales, business development, and strategic growth initiatives for DFMA solutions, driving market expansion and strengthening the company’s presence in modular and offsite construction sectors.

• Identified and secured new business opportunities through proactive engagement with developers, consultants, contractors, architects, and key decision-makers, building a strong and sustainable project pipeline.

• Led the DFMA department, overseeing design coordination, technical proposal development, manufacturing integration, and assembly strategy to ensure efficient project delivery and client satisfaction.

• Promoted the value of DFMA methodologies by presenting cost-effective, time-saving, and quality-driven solutions that improved construction efficiency, reduced site dependency, and enhanced project outcomes.

• Developed and executed sales strategies, market penetration plans, and client engagement approaches aligned with company objectives and evolving industry trends.

• Managed the full business development cycle, including lead generation, client presentations, technical discussions, proposal preparation, negotiation, and contract finalization.

• Collaborated closely with design, engineering, production, procurement, and operations teams to ensure commercially viable solutions and seamless transition from concept to execution.

• Prepared and reviewed technical and commercial proposals, budgets, project feasibility studies, and bid documents, ensuring alignment with client requirements and company capabilities.

• Built strong relationships with clients, consultants, contractors, government stakeholders, and strategic partners, enhancing repeat business opportunities and long-term collaboration.

• Monitored and managed project operations, ensuring projects were delivered in line with agreed scope, timelines, quality standards, cost targets, and operational objectives.

• Oversaw coordination between sales, design, factory production, logistics, and site installation teams, ensuring smooth execution of DFMA projects from order confirmation to final delivery.

• Tracked project progress, identified operational bottlenecks, and implemented corrective actions to improve workflow, productivity, and overall project performance.

• Led internal teams to ensure effective planning of manufacturing schedules, resource allocation, assembly sequencing, and installation readiness for successful project execution.

• Drove value engineering and process optimization initiatives to improve commercial competitiveness, manufacturing efficiency, and project profitability.

• Evaluated project risks, commercial exposures, and operational challenges at pre-contract and post-contract stages, supporting informed decision-making and stronger project control.

• Ensured compliance with relevant industry standards, quality requirements, health and safety regulations, and project specifications throughout business development and delivery stages.

• Prepared regular reports on sales performance, project pipeline, departmental progress, operational status, and revenue forecasts for senior management review.

• Played a key role in strengthening the company’s reputation by consistently delivering innovative DFMA solutions, professional client engagement, and reliable project execution.