Job Summary:

We are looking for a results-driven Business Development Manager to drive growth across both B2B and B2C channels for our brand. This role focuses on expanding retail and partnership opportunities, managing key accounts, and building a strong sales pipeline, while also overseeing webstore performance and paid advertising to optimize revenue and profitability. The ideal candidate is commercially minded, hands-on, and data-driven, with the ability to manage multiple growth initiatives in a fast-paced ecommerce environment.

Key Responsibilities:

B2B Sales & Business Development

Identify, develop, and close new B2B opportunities across retailers, distributors, marketplaces, and strategic partners

Build and manage a structured sales pipeline, including lead tracking, follow-ups, and revenue forecasting

Lead outreach to buyers and partners, including preparing presentations, proposals, and pricing discussions

Manage and grow key accounts by driving reorders, expanding product assortment, and strengthening relationships

Monitor sales performance, partner feedback, and sell-through to identify growth opportunities

Explore and expand into new channels such as specialty retail, gifting, and regional distribution

B2C Webstore Growth & Performance

Support the growth of the direct-to-consumer webstore through performance-driven initiatives

Work with internal teams or external agencies to monitor and optimize paid ads (Meta, Google)

Track key metrics such as ROAS, CPA, conversion rate, and AOV

Provide recommendations to improve campaign performance, customer acquisition, and overall profitability

Review webstore performance and highlight areas for improvement

Planning, Reporting & Coordination

Track and review B2B sales pipeline, account performance, and key ecommerce metrics

Support monthly/quarterly target setting and performance tracking across sales and marketing initiatives

Coordinate with internal teams (marketing, operations, inventory) to align on growth plans and execution priorities

Maintain clear trackers, reports, and processes to ensure visibility and follow-through

Provide data-driven insights and recommendations based on sales performance, campaign results, and market feedback

Support brand visibility initiatives (e.g., Public Relation, partnerships, campaigns) where relevant to drive commercial outcomes

Requirements:

3–6 years of experience in business development, sales, ecommerce, or a related commercial role

Experience working with B2B sales pipelines, retail partners, distributors, or wholesale accounts

Exposure to ecommerce growth or performance marketing (e.g., Shopify, Meta Ads, Google Ads) is a plus

Background in consumer goods, baby products, maternity, parenting, retail, or lifestyle brands is preferred

Strong commercial mindset with the ability to identify and drive revenue opportunities

Good understanding of B2B sales, account management, and retail or partnership growth

Comfortable working with data and performance metrics (e.g., ROAS, CPA, AOV, conversion rate)

Strong communication skills, with the ability to prepare presentations, proposals, and reports

Organized, detail-oriented, and able to manage multiple priorities effectively

Proactive and hands-on, with the ability to work independently and take ownership of outcomes

Able to work in a fast-moving ecommerce environment