Key Responsibilities

Strategy & Insight

Translate business goals into creator approaches (angles, hooks, formats, KPI targets).

Localisation of insight for Local place and regional markets; trend POVs (TikTok/IG Reels/YouTube Shorts, TikTok Shop/Shopee Live/LazLive).

Creator & production leadership

Manage regional operations team on sourcing/vetting creators; scoping , usage and deliverables.

Manage pre-production process (creator briefs, shortlists, storyboards, timelines); coach creators on tone, retention, CTAs.

QA cuts and finals; ensure brand safety and local compliance.

Client Partnership

Co-present strategy, WIPs, and post-campaign learnings; capture feedback and turn it into actions.

Confident meeting hygiene: clear agendas, next steps, risks, and mitigations.

Measurement & Optimisation

Work with regional operations team to track ER/VTR, CTR/CPA/GMV (where relevant) and content optimisation

Build insights, learnings and actionable optimisations based on data.

What we are looking for

•              Have (1~3years) experience working in Social/Creator Marketing, including hands-on creator & affiliate management.

•              Based in Local place with deep understanding of local trends and the influencer landscape.

•              Working knowledge of short form video creation (hooks, retention, editing flow etc).

•              Experience in KOL/influencer marketing, content production, and campaign management.

•              Great communicator, organised, and comfortable working with cross border teams.

•              Confident client presence – structured thinking, great meeting hygiene.

•              Proactive and responsive — able to keep projects moving and solve problems quickly.

•              Fluency in local language, Mandarin Chinese and English.

Nice to Haves

•              E-Commerce/Affiliate Marketing experience (TikTok Shop, Livestreaming, Shopee Live ,LazLive)

•              Experience in social platform analytics.

•              Fluent language skills

What We Offer

•              A strategic seat at the table – working directly with Regional Leaders on brand and business planning. A voice to lead innovation and business transformation.

•              Regional exposure with China-to-APAC knowledge transfer and access to cross-market strategy forums to build regional experience.

•              Test and Learn Culture – freedom to experiment and iterate quickly.

•              Regional Career Growth Path – 1:1s & mentorship from senior leaders and an opportunity to lead multiple markets as we expand across the region.

•              Regional travel on an as needed basis.

•              Hybrid and flexible working.