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Trade Marketing Executive (Modern Trade)

ANHEUSER-BUSCH INBEV SOUTHEAST ASIA
Ho Chi Minh City, Vietnam
Company prefers not to disclose
Marketing
Full-Time
1 - 3 years of experience
Job benefits
  • Health and wellness benefits
  • Personal development benefits
  • Team building events
Must have skills

Job description for Trade Marketing Executive (Modern Trade) at ANHEUSER-BUSCH INBEV SOUTHEAST ASIA

MÔ TẢ CÔNG VIỆC
OBJECTIVES
  • Implement trade marketing plan to support sales activities.
  • Monitor the correct execution of trade marketing plan through various accounts.
  • Increase sales volume, sales share, space share of The High End product through trade marketing execution.
KEY ACCOUNTABILITIES
1- Functional duties:
  • Present ideas and information on ABI products to retailers and customers
  • Sell in promotions and activations at retail accounts
  • Align with Regional Trade Marketing and Regionals Sales Manager to ensure trade marketing plan support sustainable volume growth objectives
  • Plan, coordinate and participate in promotional events tied to brand image.
  • Execute brand promotions as necessary
  • Build rapport and interact with consumers
  • Present ideas and information on AB products to retailers and customers
  • Utilize sales tools to identify sales opportunities at store level
  • Communicate sales opportunities at store level.
  • Report market activities and trends
  • Leverage ABI social media platforms to drive brand awareness in market.
  • Involves ongoing sales data analysis (trends, competitors, category, etc.)
  • Manage spending as allocated
  • Implement TMKT campaigns, including promotion, activation, POCM, sales brief, budget…
2- Others
  • Conduct projects or tasks as and when assigned by Supervisor in a timely manner.
YÊU CẦU CÔNG VIỆC
BACKGROUND REQUIREMENTS
Education: Bachelor Degree
Position Experiences: 2 years industry experience
Language: Fluent in English and Vietnamese
Computer: Proficient in computer software (Word, Excel, Outlook, Power Point, Internet)
Knowledge/ Skills:
  • Comfort in engaging with consumers, retailers and wholesalers.
  • Strong execution skill
  • Effective communication, administration and presentation skills
  • Ability to work in a team environment, and have leadership and planning skills
  • Ability to report key metrics and sales data
  • Demonstrates a hands-on attitude and an attention to detail
  • Ownership
Others requirement:
  • Works with a strong sense of urgency
  • Comfortable with ambiguity
  • Demonstrate agility within a dynamic environment
  • Pays attention to the small details
  • Authentic, respectful-diplomatic-thoughtful
  • Highly self-motivated and able to work flexible hours (nights and weekends).
  • Able to travel
About the company
ANHEUSER-BUSCH INBEV SOUTHEAST ASIA
ANHEUSER-BUSCH INBEV SOUTHEAST ASIA
501 - 1000 employees
Office address
09th Floor, Agrex Building, No.58, Vo Van Tan Street, District 03, HCMC
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Trade Marketing Executive (Modern Trade)

ANHEUSER-BUSCH INBEV SOUTHEAST ASIA
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