Performance Marketing Executive
Confidential Company
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Skills
Job description for Performance Marketing Executive :
Our client is a leading national and regional provider of K–12 (Pre-school, Primary and Secondary) educational solutions.
They are looking for a passionate Performance Marketing Executive to spearhead strategic development and execution of marketing plans encompassing performance marketing, content marketing and digital initiatives for online direct to customers.
Responsibilities
• Plan, strategise and execute marketing campaigns to drive e-commerce sales and new customer acquisition
• Formulate and drive performance marketing implementation through digital marketing such as (not limited to) sponsored ads, SEM, display ads, remarketing, eDMs
• Plan and allocate budgets efficiently to maximise returns
• Drive and implement of SEO on website and including website maintenance
• Manage and work closely with appointed media agency and other appointed agency
• Work closely with the Customer Success team to ensure customer journey success and opportunity for cross-selling
• Work with management team to brainstorm and participate in development of new products and services for new growth when required
• Perform analysis to identify areas of customer interaction, growth and retention through respective sales and engagement channels through Google Analytics) to improve end-to-end customer experience and business objectives
• Research and build insights on consumer behaviour for profiling.
• Measure, analyse and report performance of campaigns to derive insights into customer segments, cross-channel behaviours, and preferences.
• Working with both internal stakeholders as cross-functional teams, and external stakeholders for strategic partnership tie-ups to drive business objectives.
• Ensure and maintain brand guidelines through consistent look and feel and customer online experience
Must-have requirements for Performance Marketing Executive :
• Degree in Business Management, Marketing or its equivalent.
• At least 3 years in a digital marketing role.
• Experience in an e-commerce environment or in a media agency environment.
• Possess data-driven thinking and strong analytical skills.
• Knowledge in website analytic tools e.g. Google Analytics, Google Tag Manager etc.
• Experience in SEO optimisation, keyword analysis, conversion optimisation, and content marketing
• Knowledge in CRM tools such as HubSpot, Microsoft Dynamic CRM, Salesforce
• Experience in optimising landing pages and user funnels.
• Excellent communication and interpersonal skills.
