Marketing Executive SEO
Confidential Company
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Skills
Job description for Marketing Executive SEO:
Our client is a fast growing craft brewery seeking a Marketing Executive who can develop digital marketing campaigns to support the client’s expansion efforts.
Responsibilities:
- Develop and execute SEO, SEM strategies to increase brand awareness and sales on corporate website and webstore
- Plan, develop and execute campaigns, or activities to drive sales on webstore
- Grow organic traffic, new customers and improve customer retention
- Manage corporate website and webstore content. Ensure content is kept up to date
- Support internal marketing, business development, corporate service, and sales team to develop strategic and tactical content
- Support other marketing or administrative duties, special tasks, or projects as assigned
Must-have requirements for Marketing Executive SEO:
Requirements
- Diploma/Degree in Marketing, or related field with a minimum of 2 years of experience in digital marketing, ecommerce related role
- Advance experience in Search Engine Optimization (SEO)
- Working knowledge of technical website development elements (HTML, JavaScript, CSS, etc.) and their impact to SEO efforts
- Experience in web analytics tools such as Google Analytics
- Strong analytical skills – able to interpret data and analytics
- Able to prioritize, organize and execute multiple tasks with competing deadlines
- Resourceful– able to source for solutions
- Meticulous– able to pay attention to fine details
- Self-driven personality – able to work on tasks with minimal supervision
- A good team player who can work well with colleagues and partners within and outside the organisation
- Strong understanding of SEO, SEM optimization, Google keywords, Google Ads
- Good understanding of social media platforms and how to engage audiences using different types of image-based content
- Familiar with digital advertising and online marketing campaigns
- Good understanding of ecommerce platform (e.g., Shopify)
