Social Media Specialist
Job benefits
- Health and wellness benefits
- Medical coverage
- Personal development benefits
- Team building events
Must have skills
Job description for Social Media Specialist at PT YOU Indonesia
- Manage Social Media campaigns for various social media platforms (Instagram, TikTok, Youtube Channel) to align with marketing strategies.
- Publish engaging content daily (e.g. original text, photos, videos and news).
- Create quarterly editorial plan content in each social media platform.
- Design & implement social media strategies to increase engagement & followers.
- Set specific objectives and report on ROI.
- Responding to customer inquiries & comments on social platforms in a timely manner.
- Manage database & customer service through digital platforms.
- Collaborate with other teams, like marketing, sales and nutritionist to ensure brand consistency.
- Select & collaborate with Key Opinion Leader (KOL) from socmed influencers.
- Involve in ideation/creation of influencer campaign in acquiring & maintaining KOL/influencers.
- Negotiate KOL’s costs appropriately to ensure a mutually beneficial agreement.
- Analyse & monitor KOL performance.
- Build relationships with the online community
- Creating collaborative programs with relevant communities, health professionals, socialites, brand users, and publishers.
Qualifications:
- Proven work experience in social media content management.
- Having good and extensive networking with KOL/ influencers/communities.
- Excellent communication & copywriting skills
- Ability to deliver creative content (text, image and video)
- Able to measure social media engagement
- Savvy with current trends in social media and digital marketing.
- Great interpersonal skills
- Great time management skills and attention to detail
- Team player and love to interact with people.
- Bachelor degree in Marketing or a relevant field is preferred.
About the company
YOU intends to become a leading Emerging Asia based health and lifestyle focussed functional food business, targeting millennial consumers from the Aspiring Middle Class. Our (ad)venture was founded out of a passion for building consumer health ventures that serve consumers in densely populated economies across Emerging Asia.
We believe that the functional food industry is broken and ripe for disruption. Large corporations serving mass market consumers put health-sounding brand names on basically unhealthy products, while the well-informed millennial population in emerging economies is craving for young and innovative brands that offer affordable premium products, that have sustainability in their DNA, and that have a passion for the consumer they serve. Our distribution strategy is based on retail, direct sales and subscription offerings, thereby fostering consistent intake and repeat purchase.
By developing our own brand of premium products, focussed around the health enhancing themes of vitamins, fibres and hydration, we bring quality products within reach of the Aspiring Middle Class. By doing so, we are able to improve their diets and overall health, and consequently unlocking their potential.
YOU's first product, the world's best tasting multivitamin gummy, was launched in April 2017 and quickly became the best-selling vitamin products selling over 1,400,000 sachets in the first 18 months in 15,000 retail locations. We have successfully launched four products with several new products planned with the aim to expand to 40,000 retail outlets by the end of 2020. To scale our operations into new sales channels, new categories and new markets, we intend to board strong managers who are eager to support us with bringing our YOU Journey to the next phase.
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