Job description for Social Media Specialist at Pt Vortex Buana Edumedia
The Social Media Specialist Vortex will be responsible for managing and growing the company’s social media presence, creating engaging content, and driving audience engagement. This role requires a creative individual with a deep understanding of social media platforms, trends, and data analytics to make informed decisions. Preference will be given to candidates with experience in the Education and Technology industries.
Responsibilities:
- Manage and grow social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
- Create, schedule, and publish engaging content (posts, reels, stories, videos) aligned with the brand’s voice and goals.
- Monitor social media trends and implement strategies to increase engagement and followers.
- Respond to comments, messages, and inquiries in a timely and professional manner.
- Collaborate with the marketing team to align social media efforts with overall campaigns.
- Analyze social media performance metrics using data analytics tools and provide actionable insights for improvement.
- Make data-driven decisions to optimize content and campaigns for better engagement and reach.
- Stay updated on platform algorithm changes and best practices.
Soft Skills:
- Creativity and a keen eye for design and storytelling.
- Strong communication and copywriting skills.
- Attention to detail and ability to multitask.
- Team player with a collaborative mindset.
- Proactive and self-motivated with a passion for social media.
- Analytical mindset with the ability to interpret social media data.
Requirements:
- Experience: Minimum 2-3 years of experience in social media management or content creation.
- Industry Background: Proven experience in the Education and Technology industries.
- Education: Bachelor’s degree in Marketing, Communications, or a related field.
- Technical Skills: Proficiency in social media tools (e.g., Hootsuite, Buffer, Canva), analytics platforms (e.g., Google Analytics, Facebook Insights), and data visualization tools.
- Data-Driven Skills: Experience in using social media analytics to drive content strategy and decision-making.
- Portfolio: Examples of successful social media campaigns or content created, preferably in the Education and Technology sectors.
