Job description for Social Media Manager at bettr bowls bali
About HeyRCG
HeyRCG is a brand-first growth consultancy scaling high-impact consumer businesses across hospitality, D2C, tech, and lifestyle. We build brands, craft narratives, and drive measurable growth through creative and performance-driven strategy.
We’re now looking for a Senior Social Media Manager who can own the full social media ecosystem from planning and production to engagement and performance.
Role Overview
This role is for a creator and strategist in one. You’ll lead the social media presence for both HeyRCG and select client accounts, focusing on content that drives relevance, reach, and results. You’ll work closely with brand strategists, account managers, and performance teams to align organic storytelling with broader business objectives.
Key Responsibilities
Content Strategy & Planning :
- Translate brand strategy into platform-native, scroll-stopping content
- Develop and lead monthly content calendars across IG, TikTok, LinkedIn, and other relevant channels
- Identify opportunities for growth based on trends, platform shifts, and data
Content Creation Oversight
- Lead content production from idea to post (concepting, scripting, shooting, editing oversight)
- Collaborate with designers, videographers, and freelancers where needed
- Ensure content stays on-brand, timely, and optimized for platform performance
Community & Channel Management
- Manage engagement, DMs, comments, and audience interaction
- Build community through storytelling, consistency, and tone of voice
- Track performance, test new content formats, and optimize output
Brand Building & Growth
- Elevate brand perception and storytelling across every post and interaction
- Work with paid media team to sync organic and paid content
- Bring new content ideas, formats, and partnerships to the table
Requirements :
- 3–5+ years of experience in social media, content marketing, or brand storytelling
- Strong creative instincts with understanding of what performs natively on each platform
- Fluent in English, both in communication and content nuance
- Proven ability to plan, produce, and manage multi-channel content
- Bonus: experience with D2C, lifestyle, or hospitality brands; video production skills a plus
- Based in Bali or willing to relocate
Why HeyRCG
- Work on bold brands and culturally relevant businesses
- Build content that actually gets seen and drives results
- Autonomy to create, experiment, and grow fast
- Be part of a sharp team that values performance, creativity, and momentum
