Job description for Social Media Content Specialist at Tongee Medical Tech Indonesia
Key Responsibilities
1. Content Strategy & Social Media Growth
* Build and grow social media presence across TikTok, Instagram, Facebook and YouTube Shorts.
* Develop content plans and publishing schedules aligned with patient acquisition goals.
* Identify trends, content opportunities and platform best practices.
2. Video Content Creation
* Create engaging short-form video content from concept to publication.
* Write scripts, develop hooks, create storyboards and oversee production.
* Work independently or coordinate with freelance videographers/editors when necessary.
* Produce educational, trust-building and patient-centric content that encourages action.
3. Lead Generation & Audience Engagement
* Design strong calls-to-action that encourage inquiries and lead submissions.
* Monitor audience interactions and identify opportunities to convert viewers into potential
patients.
* Continuously optimize content based on lead quality and conversion performance.
4. Performance Analysis
* Track content performance metrics including reach, engagement, inquiries and lead generation.
* Generate weekly and monthly performance reports.
* Recommend improvements based on data and audience insights.
Requirements
* 5-7 years of experience in social media content creation, short-form video production or digital
marketing.
* Strong understanding of social media algorithms and audience growth strategies.
* Excellent storytelling and content planning skills.
* Experience creating content designed to generate inquiries, leads or customer actions.
* Ability to independently manage projects and meet deadlines.
* Native-level Bahasa Indonesia and professional working proficiency in English.
### Preferred
* Experience in healthcare, medical device, wellness or patient education content.
* Experience working with doctors, clinics or healthcare professionals.
* Basic understanding of customer acquisition funnels and lead conversion processes.
We Are Looking For Someone Who Is:
* Highly proactive and execution-oriented.
* Persistent and results-driven.
* Data-minded and willing to test, learn and optimize.
* Comfortable working in a fast-growing environment.
