Job Requirements
Skills
Job benefits
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Medical insurance
To ensure your health and wellbeing, you have various medical plans to choose from depending on your situation and unique needs. From partial up to full medical coverage, we got you covered.
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Team-building events
Our company simply cannot function well without teams of people working together. That said, we provide numerous team-building activities and events for you and your team to nurture meaningful relationships between every individual.
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Vacation & Leaves
Feel a need for a short break from work? our company is quite flexible when it comes to leaves; be it for vacation, sick, personal, or mental health days. Simply discuss what you need and we will try to cater to those.
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Professional Development
Every employee is an invaluable asset to any team; that's why we want to help you grow. Level up your skills and expertise through our professional co-development programs with notable organizations. We will cover the cost.
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Job description for Social Media and Communication Specialist at PT YOU Indonesia
- Create Social Media strategy to support marketing campaigns for various social media platforms (Instagram, TikTok, Youtube Channel).
- Create social media overall strategy and execution that not only strengthen brand exposure but also increases conversion and support lead generation.
- Create monthly editorial plan content in each social media platform.
- Publish engaging daily content (e.g. original text, photos, videos and news).
- Design & implement social media positions & content to increase engagement & followers.
- Set specific objectives and report on ROI.
- Responding to customer inquiries & comments on social platforms in a timely manner.
- Manage database & customer service through digital platforms.
- Collaborate with the cross department team. Eg. marketing, creative, sales and nutritionist to ensure brand message consistency.
- Select & collaborate with Key Opinion Leader (KOL) from socmed influencers (IG, TikTok, Youtube Influencers).
- Involve in ideation/creation of influencer campaign in acquiring & maintaining KOL/influencers.
- Create brief for KOL and liaise with them to support marketing campaign.
- Negotiate KOL’s costs appropriately to ensure a mutually beneficial agreement.
- Analyze & monitor KOL performance.
- Report KOL performance based on KPI for each of the campaigns.
- Expose the brand through marketing communication activity, such as public relation, online and offline media publishers.
- Conduct public relation initiatives.
- Create & distribute press releases to inform marketing campaigns or product launches.
- Conduct press event virtual or onsite
- Maintain relationships with media, by sending press seeding and press kit regularly.
- Expose brand communication to online and offline media publishers.
- Collaborate with media publishers to expose the brand paid & non-paid program. Eg. Female Daily, Fimela, Clozette, etc.
- Collaborate with the health & beauty community and in conjunction with media get media exposure.
- Proven work experience in social media content management.
- Having good and extensive networking with KOL/ influencers/communities.
- Excellent communication & copywriting skills
- Ability to deliver creative content (text, image and video)
- Able to measure social media engagement
- Savvy with current trends in social media and digital marketing.
- Great interpersonal skills
- Great time management skills and attention to detail
- Team player and love to interact with people.
- Bachelor degree in Marketing or a relevant field is preferred.
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