Job description for Social Media Admin at PT. CaritaHub Peduli Lansia
Placed: Tulungagung, East Java
Job Description
* Plan, create, and manage a content calendar across Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms.
* Design and produce engaging content (graphics, short videos, captions, stories) aligned with CaritaHub's brand voice.
* Schedule and publish posts at optimal times to maximize reach and engagement.
* Monitor, respond to, and moderate comments, direct messages, and community interactions in a timely, professional manner.
* Track and report key performance metrics (reach, engagement, follower growth, conversions) and recommend improvements.
* Stay up to date with social media trends, algorithm changes, and best practices in the health and elder care sector.
* Collaborate with the marketing, design, and product teams to support campaigns, launches, and promotions.
* Manage paid social media advertising campaigns where required, within allocated budgets.
* Ensure all content complies with company guidelines, data privacy regulations, and platform policies.
Requirements
* 1–2 years of experience managing business or brand social media accounts (fresh graduates with a strong portfolio are welcome).
* Proficiency with social media management and scheduling tools (Meta Business Suite, Buffer, Hootsuite, Later).
* Basic graphic design and video editing skills (Canva, CapCut, Adobe Photoshop/Premiere, or similar).
* Strong written communication skills in Bahasa Indonesia and English.
* Solid understanding of social media analytics and the ability to translate data into actionable insights.
* Creative, detail-oriented, well-organized, and able to manage multiple tasks and deadlines.
* Empathy for and interest in the elder care and healthcare community is a strong plus.
