Job Requirements
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Skills
Job description for SEO Specialist at Vietcetera
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- At least 3-5 years of experience in related position
- Experience working in media industry is a plus
- In-depth experience with website analytics tools
- Experience with A/B and multivariate experiments
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO
- BS/MS degree in a quantitative, test-driven field
- Competitive base salary + 13th month bonus
- Dozen of delicious healthy lunch options provided from Monday to Friday, and many other cool perks all year round
- Dynamic, fun international work environment
- Subsidized healthcare
- Opportunity to build a fast-growing, mission-driven company that is making a positive impact in tens of millions of Vietnamese, as well as regionally and globally
- Access to meet and collaborate with experts and brands; just take a look at the content on Vietcetera to see for yourself
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