Job description for Senior UA (Digital Marketing) at Ez Games
- Manage a portfolio of campaigns to achieve volume, quality, and ROI goals with strong analytical capabilities.
- Plan, execute, and analyze user acquisition campaigns budget across marketing channels and go to meet the business’s KPIs.
- Apply testing methodologies with multiple creatives and funnels on an ongoing basis throughout your campaign’s portfolio.
- Optimize acquisition efforts by analyzing marketing trends, testing new targeting segments, and insights implementation
- Ensure tracking effectiveness of advertising campaigns and implementing continuous improvements and optimization – Source, evaluate, and test new user acquisition channels.
- Keep track of changes and trends in the online marketing world and constantly identify areas for optimization.
- Understand business’s KPIs & organization structure.
