Job Requirements
1 - 3 years of experience
Skills
Job description for Senior Marketing Executive at 99.co
Maintaining 99.co's position as the largest property portal is no small feat. We are looking for a partner-in-crime to our marketing manager responsible for driving supply acquisition for our marketplace, as well as automating the customer onboarding journey and comms channels. This person should be hungry and aggressive in acquiring new agents onboard while sustaining our current agent base. The ideal candidate should have a track record of success in campaign management and lead generation, and possess a keen sense of curiosity to uncover solutions beyond the obvious.
What you'll do:
- Develop and execute marketing campaigns across digital, offline and social platforms targeted at agents to drive awareness and sales of our Agent accounts
- Drive agent leads acquisition, monitor conversion, and churn rates
- Assist with a go-to-market strategy to improve existing or develop new agent comms channels from conceptualisation, strategy, to execution.
- Assist with a go-to-market strategy with new product launches; from conceptualisation, strategy, to execution of integrated marketing campaigns and adoption of features
- Assist in planning and organising regular and ad-hoc events when necessary to serve as conversion touchpoints for our sales teams
- Take charge of copywriting for product articles and agent success stories
- Work with the creative and design team to deliver assets to fulfil overall marketing objectives
What you are/have/will be
- Ability to collaborate and build strong relationships with Sales, Product, Customer Service, and Data teams to formulate effective marketing and promotional activities for agent acquisition and retention
- Empathy to understand and translate agents pain points and challenges to solutions
- A creative storyteller with the ability to influence and shape customer decisions
- Ability to read and understand data and translate that into tactical marketing strategies
- Deep desire to make a difference and a belief in the ability to mould the real estate industry
- At least 2-3 years of experience within the marketing field
- Excellent interpersonal and communication skills; ability to work independently and in groups
- Ability to adapt to a dynamic, extremely fast-paced tech startup environment
- Operating knowledge in Adobe Photoshop, an eye for good design
- Proficient in Excel or propensity to learn the tool
Thank you for your time and application! We will contact you if you’re shortlisted for the position.