Senior Graphic Designer (Brand Identity)

Senior Graphic Designer – Brand Identity

Job Description

• We are looking for a creative and strategic Senior Graphic Designer with a strong focus on Brand Identity & Visual Branding. This role is responsible for developing compelling visual identities that align with the company’s brand direction, values, and business objectives.
• The ideal candidate has strong conceptual thinking, excellent visual execution skills, and the ability to translate brand strategy into impactful visual communication across various platforms.

Main Responsibilities

• Develop and maintain strong brand identities and visual systems for the company and its business units.
• Create logo designs, visual concepts, and branding materials aligned with brand strategy and positioning.
• Ensure consistency of visual identity across all online and offline touchpoints.
• Design and develop brand guidelines, visual standards, and branding assets.
• Collaborate with marketing, creative, and cross-functional teams to execute branding initiatives and campaigns.
• Translate business goals and brand philosophy into compelling visual communication.
• Review and improve existing branding materials to maintain a modern, consistent, and high-quality visual standard.
• Stay updated with design trends, branding strategies, and industry best practices.

Main Qualifications

• Strong expertise in brand identity and visual branding.
• Solid understanding of branding strategy, including the philosophy and concept behind logo and visual identity development.
• Strong visual sense with excellent attention to detail.
• Experienced in creating brand guidelines and branding assets.
• Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc.).
• Ability to work independently and manage multiple projects simultaneously.
• Strong portfolio showcasing branding and identity design projects.
• Minimum 3–5 years of experience in graphic design, preferably focused on branding and visual identity.