Job description for Senior Creative Planner (BTL/Events/Activation) at PG GROUP
JOB RESPONSIBILITY:
1. Briefing:
- Join client briefing sessions together with the Account Team.
- Summarize formal client briefs, analyze key requirements, and translate them into clear, inspiring internal briefs for the creative team.
- Provide essential information on product insights, target audiences, and strategic direction to ensure creative alignment.
- Brainstorming & Strategy Development:
- Participate in and facilitate brainstorming sessions, contributing ideas and guiding discussions.
- Conduct comprehensive research and data analysis — including industry trends, consumer insights, and competitive landscape.
- Develop a deep understanding of clients’ businesses and markets to deliver well-informed strategic recommendations.
- Propose innovative ideas, campaign strategies, and brand solutions that address client objectives effectively.
2. Proposal Development:
- Translate brainstorming outcomes into logical, structured campaign proposals.
- Develop internal briefs and work plans for cross-functional teams, ensuring deadlines and deliverables are met.
- Ensure proposal quality, format, and messaging meet agency standards.
- Highlight strategy, key concepts, and big ideas in all proposals.
- Build and refine planning timelines until client directions are finalized.
- Create and present marketing and event campaign proposals during client pitches.
- Handle other planning-related tasks as required by the project.
3. Team Leadership & Project Support:
- Supervise and mentor junior planners, ensuring performance quality and professional development.
- Collaborate with management to build team structures that match workload and KPI targets.
- Coordinate with HR to recruit and onboard new planning team members.
- Oversee the creation of event and activation content, including scripts, storylines, and presentation materials when needed.
JOB REQUIREMENT:
1. Education:
- Bachelor’s Degree in Marketing, Communications, PR, or related field.
2. Experience:
- At least 3 years of experience with same full-time position (or equivalent role) in an event or creative agency.
3. Skills & Knowledge:
- Excellent communication and presentation skills in both Vietnamese and English.
- Proficient in Microsoft Office (PowerPoint, Word, Excel, Outlook).
- Strong research and analytical skills with the ability to turn insights into strategy.
- Able to work under pressure, adapt to fast-changing timelines, and work overtime or weekends when required.
- Strong teamwork, time management, and problem-solving abilities.
- Creative mindset with a deep understanding of marketing and brand communication.
4. Personality:
- Ready to work for long hours and even OT, under tight deadlines and must be able to handle pressure well.
- Aesthetic, adaptable, tenacious, systematic, innovative, and insightful
BENEFITS:
- Competitive salary + 13th Salary + Business bonus
- 12 Annual Leave
- Social Insurance + Premium Healthcare (PVI) + Annual Health Check-up
- Special occasion bonus (Birthday, Holiday, Tet,…)
- Performance Review once a year
- Dynamic, creative and professional working environment
WORK HOUR & LOCATION:
- Working Hour: Monday – Friday | 9:00 – 18:00
- Location: 11 Huynh Tinh Cua, Xuan Hoa Ward, HCMC
