Product Marketing Specialist
Skills
Job description for Product Marketing Specialist at PT Cerdas Digital Nusantara (CAKAP)
Short Description
We promote education and bridge language barriers through technology.
What you will do
Currently we are looking for the position of Product Marketing Specialist. In general, you are responsible for creating advertising campaigns, pricing strategies and targeting the demographic data of our target audience. Take a look at some points below to understand more about this role.
- Support the development and execution of product marketing strategies (product launching, GTM and advertising)
- Designing and evaluating data collection methods such as surveys, questionnaires and polls
- Follow and analyze market trends to position our brand and be the expert of our target buyers
- Conduct market research and collect data to help companies market their products
- Collect data about consumers, competitors and market conditions
- Monitor and forecast marketing trends
Requirements and qualifications
In order to carry out the obligations well, we need someone who has specific knowledge and abilities in a specific area. To make it easier, there are:
- Minimum 1-2 years experience in product marketing / marketing, preferably edu-tech / education industry
- Bachelor’s Degree in Business, Marketing, Communication or other related fields
- Have a good understanding of product and tech development working field
- Experience in GTM and product promotion
- Able to speak and write in English
- Excellent communication skills, people and management skills, and creative & analytical thinking
- Team player, self proactive, a fast learner and able to work in a fast-paced start-up environment
What you will get
Besides remuneration and benefits, we also notice other factors that might interest you. CAKAP is an edutech company: we care about education and its impact on others. Elevating people’s lives through education is our objective. Not only for students, but we also attempt to carry out this idea in our team. Therefore, we encourage people who are excited in education and language to join us.As we are a startup company, you will learn many things regarding fast-paced culture and improve your adaptability skills. Discussions between low, middle, and high levels often happen; hence you will develop your sensitivity in analyzing surroundings from many layers.
Connect with Us
Make yourself updated with Cakap & Cakap Squad activities by follow our social media at:
· Instagram: @lifeatcakap @cakapcom
· Twitter : @cakapcom
· Tiktok : @cakapcom
· LinkedIn: Cakap
谢谢大家
xièxiè dàjiā!
About the company
THE COMPANY
What we stand for
We believe language is a crucial part of the human ecosystem. It is not only for communication with other human beings or simply answering “Arigatou gozaimasu,” with “Douitashimashite.” Also, language does not only mean we can understand the idiom of “in someone’s shoes” without looking it up in a dictionary or googling.
Let’s aim higher: language means breaking the mind barriers of what we think we cannot do.
We have faith in education and how technology helps us to fill the gap between knowledge and access. We would like to take advantage of educational technology development to create an environment to learn and study without minding much about geographical and time issues.
To put it in a nutshell: learning (languages) without boundaries.
Our short story
Starting from these thoughts, we decided to run an edutech company since 2015, formerly known as Squline, and based in Jakarta. CAKAP offers a solution for everyone who wants to speak other languages and learn more about different cultures. We reinvent language learning experience by providing an online platform for students and teachers; the idea is for you to study anywhere and everywhere.
Culture we are trying to engage in
We would like to create a conducive environment for everyone to learn, give their best, and have a good time embedding their roles. Hence,
- Learning process (and acknowledging one’s learning process) is essential in our team.
- We value people with high curiosity and intellectual humility; we believe these are important virtues to make an improvement.
- We appreciate not only great and fresh ideas but also how to turn them into real-world applications.
- Respect and wit are not mutually exclusive; we trust that people can respect others by listening and not interrupting when they talk. Wit, while important, does not equal to chatters.
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谢谢大家
xièxiè dàjiā!
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