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Skills
Product Marketing
This job post is managed by
Ardissa Ardianti
Last active a year ago
Job description for Product Marketing Manager at Lemonilo
- Lead marketing campaigns for Lemonilo’s intangible products (app & web) and its features through potential channels, such as content, key opinion leaders, gamification, and or owned channels
- Measure and optimize user growth, engagement and retention on our app and web
- Work cross-functionally to improve the visibility of product marketing efforts; developing a continuous flow of communication between product, marketing, sales and associated teams
- Run qualitative and structured analysis to identify market opportunities and create a data-driven marketing approach that is aligned across product, marketing and sales
- Drive product (app & web) adoption and ongoing engagement by users by supporting effective go-to-market and customer success programs
- Lead market assessment alongside with Research Team with both quantitative analysis, and qualitative feedback, and represent the voice of the market internally with Product Management and Engineering
- Collaborate with product management and engineering on product design and development
- 4+ years experience in marketing, and at least 2+ of those years in product marketing
- Experienced in running 360 marketing campaign, product marketing, digital & traditional marketing, and funnel optimization
- Creativity, an eye for detail, and an analytical mind (user-centric mind) are necessary. These will take you a long way in crystallizing marketing campaigns.
- Extensive years professional experience, with demonstrated experience in a product marketing capacity (partnered closely with product management and/or engineering to represent market requirements and with sales to support product launches)
- Experienced in business consulting and high proficiency in Excel or SQL is a plus
- Strong leadership, critical thinking and problem-solving
- User acquisition, engagement and retention experience
- Experience/interest in gamification and growth hacking
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