Job Requirements
Skills
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Job description for Product Marketing Manager at Glints
- Gain key insight to boost our activation & retention metrics;
- Define the customer segments, characteristics, size of opportunities and required product and services needs to be prioritized;
- Connect the dots and provide solid insights for our strategic planning process.
- Monitor conversion funnel across various entry points, as well as the relevant leading and lagging business and marketing indicators;
- Provide customer advocacy and identify customer experience improvement opportunities
- Identify needs (product/service offering and marketing levers) to address segment's needs;
- Collaborate with Product team for providing customer segmentation understanding, customer and market insights in their product's / feature's development cycle;
- Identify the product-market fit for the targeted segment
- Collaborate with various team (Business, Sales, Data, and Product) in identifying and delivering the levers needed for costs-savings or increasing the revenue margin while achieving the top-line growth;
- Manage the promo strategy, planning, and execution;
- Collaborate with Product and Marketing (Supply) Team to provide the best match based on the demand;
- Collaborate with Account Management team for increasing CLV through loyalty programs and CRM campaigns
- Champion experiment projects which address business and marketing problems;
- Identify, source and incubate partnerships to further drive business goals and metrics, while maintaining brand coherence.
- Accountable for operational day-to-day work allocation and managing the team’s performance;
- Grow and build the product marketing team;
- Set and monitor key KPIs both on the team level, and individual level.
- 2+ years of relevant working experience
- Passion in data-driven marketing and creating growth
- Solid analytical and problem-solving skills
- Uniquely creative, strategic, and operational marketer.
- Proven ability to manage multiple projects in a fast-paced environment.
- Excellent visual communications skills – take a technical concept and explain it clearly in a just one image
- Experience participating in dynamic product rollout processes
- Highly motivated, with a positive outlook and a can-do attitude (be the person you would want to work with)
- A real people-person, someone who can make conversation with and build a relationship with anyone, anywhere
- Experience in market analysis
- Previous experience in sales or working with B2B sales teams
- Have experience from top tier management consulting
- High-level proficiency in Excel, SQL, and data analytics
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