PR and Communications Manager
Skills
Job description for PR and Communications Manager at The Italian Alliance Pte. Ltd.
The PR and Communications Manager is responsible for developing strategic communications plans and budgets, and executing integrated marketing campaigns for the restaurant group.
Responsibilities:
- Develop and execute a communications strategy that includes press releases, media relations, social media, digital marketing, events, etc.
- Develop content framework and promotional calendar including events and promotions to drive traffic to the company’s restaurants
- Execute integrated marketing campaigns across channels including print, digital, outdoor advertising etc.
- Identify and close new business relationships in target markets
- Research industry trends in both the restaurant and broader consumer industries
- Work closely with other departments within the organization to achieve business goals
- Work closely with management to develop consistent messaging across brands
- Write articles on industry trends/issues/success stories related to restaurant
- Create marketing materials including brochures, press releases, presentations, and taglines for company’s restaurant brands
- Manage company’s social media channels
- Other related tasks as needed
Requirements:
- 5+ years experience in marketing and communications or related field
- Excellent written skills; solid verbal skills; demonstrated ability to write compelling copy.
- Experience in community management
- Excellent leadership skills
About the company
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