Job description for PR and Communications Manager at The Italian Alliance Pte. Ltd.
- Develop and execute a communications strategy that includes press releases, media relations, social media, digital marketing, events, etc.
- Develop content framework and promotional calendar including events and promotions to drive traffic to the company’s restaurants
- Execute integrated marketing campaigns across channels including print, digital, outdoor advertising etc.
- Identify and close new business relationships in target markets
- Research industry trends in both the restaurant and broader consumer industries
- Work closely with other departments within the organization to achieve business goals
- Work closely with management to develop consistent messaging across brands
- Write articles on industry trends/issues/success stories related to restaurant
- Create marketing materials including brochures, press releases, presentations, and taglines for company’s restaurant brands
- Manage company’s social media channels
- Other related tasks as needed
- 5+ years experience in marketing and communications or related field
- Excellent written skills; solid verbal skills; demonstrated ability to write compelling copy.
- Experience in community management
- Excellent leadership skills