Skills
Job description for Performance Marketing Specialist at Fishlog
Responsibilities:
- Assisting the formulation of strategies to build a lasting digital connection with consumers
- Planning and monitoring the ongoing company presence on social media
- Launching optimized online advertisements to increase company and brand awareness
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Meta etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Requirements
- Proven experience as Performance Marketing Specialist or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field
About the company
FishLog is a fisheries supply chain company. We are B2B marketplace enabling nationwide fisheries cold chain network through community engagement.
We empower cold storage warehouses to improve their utility by connecting them with more fishermen, and buyers. Streamlining the seafood supply chain across stakeholders. Building efficient processes, fair-trade transactions and sustainable distribution through technology.
Let’s Join Us! Connecting with the largest fisheries network in Indonesia.
Office address
Jl. R.E Martadinata No. 33 Ciwaringin, Bogor Tengah, Kota BogorCompany gallery
