Performance Marketing Lead

I CAN READ Indonesia

Company prefers not to disclose

Marketing Digital Marketing Specialist

Full-Time · On-site

Minimum Bachelor’s Degree

3 - 5 years of experience

This job was closed

Job Requirements

On-site

3 - 5 years of experience

Minimum Bachelor’s Degree

Skills

Marketing Communications

Affiliate Marketing

B2B Marketing

Digital Marketing

Social Media

Google Ads

Google Analytics

Image Editing

Content Marketing

Content Strategy

Job Benefits

Health Insurance

Team-building events

Career Path

Laptop Provided

Training/Certification

THR

Sales Commission

Work Insurance

This job post is managed by

Carina ANNISA

Premium Employer

Job description for Performance Marketing Lead at I CAN READ Indonesia

Key Responsibilities

Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, and Linkedin Ads.
Monitor campaign performance and optimize targeting, bidding, budgets, and ad creatives to improve conversions and ROl.
Conduct audience research, keyword research, and competitor analysis to identify campaign opportunities.
Implement and support SEO strategies including keyword optimization, on-page SEO, and website content improvements to increase organic traffic and search visibility.
Collaborate with the content and design team to create high-performing digital advertisements, SEO-friendly content, and landing pages.
Track campaign and SEO performance metrics and prepare regular reports with insights and recommendations.
Set up and maintain tracking tools including Meta Pixel, Google Analytics, Google Tag Manager, and UTM parameters.
Support digital campaigns and promotional activities focused on lead generation and customer growth.
Stay updated on digital advertising, SEO trends, platform updates, and best practices.

Requirements

Diploma or Bachelor's degree in Marketing, Communications, Business, or related field.
Minimum 3 years of experience in performance marketing, digital advertising, or SEO.
Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics, and SEO tools.
Strong analytical and problem-solving skills.
Good English communication and reporting skills.
Creative, organized, proactive, and results-oriented.

I CAN READ Indonesia

201 - 500 employees

I Can Read® adalah tempat pelatihan Bahasa Inggris yang menggunakan metode terbaik dunia, metode ini ditemukan pada tahun 2000 oleh Antony Earnshaw dan Annabel Seargeant, dimana mereka adalah seorang psikolog Pendidikan Australia, melalui penelitian yang dilakukan selama 15 Tahun. Penelitian mereka mendasar pada bagaimana mengajarkan seorang anak belajar untuk membaca sejak dini dan bagaimana mereka mengajarkan anak yang mempunyai masalah dalam hal membaca. Metode kami merupakan yg pertama di dunia yang mengajarkan kepada para murid bagaimana menggabungkan huruf-huruf yang tidak beraturan dan menjadikannya satu suara.

I Can Read® menawarkan sistem pembelajaran lengkap dari reading, writing, listening, dan speaking (literacy skills) untuk anak berusia 2,5 tahun – 18 tahun. Menurut penelitan para pakar pendidikan, dalam tahun-tahun terutama di usia Golden Age. Anak-anak cenderung lebih cepat menyerap apa yang nanti kita ajarkan kepada mereka, sesuai dengan perkembangan otak mereka yang sedang mengalami fase tercepatnya, termasuk belajar Bahasa.

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