Job description for Performance Marketing Lead (Mobile Gaming) at Garia Games
Performance Marketing Lead (Mobile Games) – Garia Games
Location: Remote / WFH
Job Type: Full-time / Independent Contractor
Industry: Mobile Gaming / AdTech / Performance Marketing
About Garia Games
Garia Games is a fast-growing UK-based mobile gaming startup on a mission to develop and publish the world’s best collection of classic and regional card games. We’re building a portfolio of 100+ card games, combining timeless gameplay with modern mobile experiences enjoyed by players around the globe.
As we scale, we’re assembling a fully remote, international team of talented creators, developers, and marketers who share our passion for casual gaming, innovation, and rapid growth. At Garia Games, we move fast, iterate constantly, and obsess over delivering high-quality, enjoyable experiences to millions of players worldwide.
Join us as we build the future home of card games on mobile.
Role Summary
We’re hiring a Performance Marketing Lead to own and scale our mobile user acquisition across Meta Ads, Google UAC, Apple Search Ads, and alternative networks.
This is a hands-on role that blends analytical rigor with creative experimentation. You will work closely with our creative and data teams, develop hypotheses, run A/B tests, analyse cohorts, and scale winners.
If you think in ROAS curves, LTV projections, and statistical significance, this is your role.
Key Responsibilities
• Lead performance marketing across Meta, Google UAC, ASA, Unity, AppLovin, Mintegral, etc.
• Plan, launch, optimise, and scale campaigns for CPI, ROAS, and LTV.
• Build performance dashboards and provide weekly/monthly insights.
• Drive creative testing loops (hooks, formats, iterations) using both AI and human-designed assets.
• Analyse key metrics: CTR, CVR, CPI, ROAS, retention, LTV, hook rate.
• Set up structured experiments and perform statistical significance testing.
• Develop acquisition strategy for new game launches and scale established titles.
• Reviewing game analytics daily
• Work with our founder to manage budgets, forecast spend, and ensure profitable growth.
Requirements
Must-have
• Degree in Statistics, Mathematics, or Economics
• 1-3 years of hands-on experience in mobile performance marketing, ideally gaming.
• Strong expertise in Meta Ads, Google UAC, Apple Search Ads, and mobile attribution fundamentals.
• Good understanding of ROAS optimisation, LTV modeling, payback windows, and cohort analysis.
• Ability to interpret creative metrics (hook rate, CTR, CVR, ROAS) and turn insights into actions.
• Strong analytical foundation with proficiency in spreadsheets, pivot tables, cohort charts, and basic statistical methods.
• Excellent written and verbal communication; comfortable collaborating with a global remote team.
Our Culture
• Remote-first, with teams in the UK, Philippines, and (soon to be) Indonesia.
• Growth mindset — we learn fast and improve continuously.
• Ownership mentality — take responsibility, no excuses.
• Results-driven — every idea must prove itself with data.
• Data-obsessed — insights > opinions.
Why Join Us
• Work closely with founders and a high-performance growth team.
• High autonomy to experiment, test, and scale.
• Influence strategy across multiple global markets.
• Be part of a fast-growing company with a long-term mission.
• Flexible remote work environment.
Submit your CV and a short note on your strongest analytical or creative growth experiment via Glints.
