Job description for Performance Marketing Executive at Mummys Market Pte Ltd
About Mummys Market
Mummys Market connects brands with families through exhibitions, events, community engagement and digital platforms. We work with brands across parenting, healthcare, education, FMCG and lifestyle sectors to create meaningful marketing opportunities.
About The Role
We are looking for a commercially driven Senior Business Development Executive to lead new business development and grow strategic brand partnerships. You will independently identify opportunities, engage decision-makers, develop tailored proposals and drive commercial discussions from initial outreach through to deal closure.
The ideal candidate is confident in client engagement, understands how to sell marketing solutions and can take ownership of revenue targets while identifying new ways to grow Mummys Markets' brand partnerships.
Key Responsibilities
- Independently identify, prospect and develop new brand partnerships across parenting, healthcare, education, FMCG and lifestyle sectors.
- Build relationships with key decision-makers and engage clients through calls, emails, networking, LinkedIn and industry events.
- Understand client objectives and recommend suitable exhibition, event, sponsorship, advertising and brand activation solutions.
- Develop compelling proposals, presentations and partnership packages tailored to client needs.
- Lead client meetings, commercial discussions, negotiations and follow-ups to secure partnerships.
- Manage the sales pipeline and take ownership of opportunities from prospecting to conversion.
- Re-engage dormant accounts and identify opportunities to grow existing client relationships.
- Monitor market trends, competitor offerings and industry developments to identify new revenue streams.
- Analyse sales performance, identify gaps in the pipeline and implement strategies to improve conversion.
- Collaborate with the Brand Activation and Account Management teams to ensure smooth handover and delivery of confirmed partnerships.
- Share market insights, successful sales approaches and best practices with junior team members where appropriate.
Requirements
- 3–5 years of experience in business development, sales, partnerships or a related commercial role.
- Proven ability to develop client relationships, pitch solutions and convert opportunities into revenue.
- Experience in events, exhibitions, advertising, media, sponsorship, agencies, FMCG or retail is preferred.
- Strong presentation, negotiation and stakeholder management skills.
- Comfortable with proactive prospecting, cold calling and engaging senior decision-makers.
- Commercially minded, results-driven and able to work independently towards targets.
- Strong organisational skills, with the ability to manage multiple opportunities and competing priorities.
What Success Looks Like
- Achieving agreed revenue and business development targets.
- Converting prospects into paying brand partners.
- Building a healthy pipeline and improving sales conversion.
- Growing existing accounts and reactivating dormant clients.
- Developing sustainable partnerships that create value for both Mummys Market and its clients.
The Arrangement
Reporting: Directly to Senior Account Manager, with no layer in between.
Hours: Monday to Friday, 9am to 6pm. Closed on public holidays.
Growth: This role grows into Performance Marketing Manager as the team and remit expand.
Tools and budget: Access to analytics platform and a dedicated activation budget from day one.
How we work: One team, one set of numbers. A concept you propose on Monday can be in market within days or weeks.
Application
Interested applicants should submit their resume and highlight their experience managing paid advertising campaigns, analysing performance data and improving campaign results.
Salary expectations and current notice period are helpful to include.
Only shortlisted candidates will be contacted.
