Job Requirements
Skills
Job description for Marketing Specialist at Luxury Mattress Gallery
- Define the brand’s vision, positioning statements and develop marketing strategies to support the vision;
- Build brand identity and manage brand identity application; manage brand identity system on all communication channels;
- Develop a strong marketing plan to support attainment of sales, profit and marketing objectives;
- Develop, manage, and implement brand marketing, advertising and communication strategies;
- Provide creative ideas, propose plans and implement communication programs in accordance with the company's overall marketing strategy, ensuring efficiency and on schedule;
- Develop advertising, media and project briefs. Works closely with in-house team and agencies to create and improve advertising campaigns and marketing communications;
- Monitor marketing activities & campaigns to ensure the consistency of the Marketing strategy;
- Analyze internal data to evaluate program effectiveness and marketing activities, feedback and proposal to increase marketing program/campaign effectiveness;
- Collect and analyze data to assess the market, competitors and identify insights of target customers, segments, brand positioning;
- Conduct survey & market research to understand consumer behavior & buying journeys of target customers;
- Develop and update consumer portrait, understand, contribute to category strategy, define desired relative price, provide recommendation to pricing and promotional strategy, propose SKU for key channels and key customers;
- Provide sales team with the necessary support to enable them to sell the product i.e. printed and/or electronic promotional materials, product trainings, etc;
- Develops promotional and communication materials that adhere and comply with regulatory, legal guidelines. Register promotions with Department of Industry and Trade. Update to related department and Accounting after registration;
- Go on field on a regular basis to understand the current state of the business and generate new insights that can be translated into strategies and programs that will help achieve company goals;
- Work with other internal teams to plan, execute and monitor event/promotion/in-house survey/marketing campaigns; measure & evaluate the effectiveness of all these marketing activities after completion;
- Work with Media Team to create, review and edit promotional information materials such as: press releases, brochures, print ads, event and promotional videos, etc;
- Work with the Digital department in monitoring social media. Others upon request
- Regularly reporting activities;
- Perform tasks under direct guidance from the head of the department;
- Appropriate and effective management of the assigned brand’s budget allocating on all marketing activities/campaigns;
- Effective project management delivering best achievement on projects results and projects budget.
- Assist in maintaining the assigned brand’s expense records;
- To comply with company’s rules and regulations;
- Liaise and ongoing communication with LMG corporate office;
- Participate in LMG general meetings;
- Any act for bribes and/or disclosing the Company’s confidential information is not accepted;
- And other responsibilities or duties as assigned from time to time.
- Bachelor’s Degree, major in Marketing, Business Administration or related fields;
- At least 3 years of Marketing experience;
- Knowledge and/or experience in widening participation initiatives;
- Dynamic and tactful personality with excellent interpersonal, communication and computer literacy skills;
- Able to multi-task and work under pressure in a dynamic environment, committed and dedicated to activities assigned by the company;
- Proficiency in English - verbal and written;
- Ability to think independently, thoroughly, and critically in fast-paced contexts;
- Maintaining a high level of trust and team spirit while challenging the performance of team;
- Problem solving skills with creative solutions;
- Ability to negotiate and problem solve.
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