Job description for Marketing Specialist at PT Yaoyao Indonesia Info Tech
About Us
YAOYAO Group was founded in 2021 and focusing on home appliance market of South East Asia Countries. The key brand under YAOYAO Group is "Simplus", which is already the Top HA brand of Shopee, Lazada and Tiktok in the regions. With cutting-edge design, exceptional product quality, and a robust global operations network, Simplus is committed to provide "Beautiful Life, Affordable Price" products to the local SEA consumers. Our dynamic online presence includes more than 20 million followers across private domain channels and over 1 billion short video views in Southeast Asia. Since creation, we had proudly serve more than 10M local consumers.
Branding Specialist
Responsibilities
- Brand's Social Media Management (Facebook&Instagram), including contents development and planning, caption writing & post release; Be responsible for the Organice Views, Net followers growth, and engagement rate result on social media;
- Be responsible for the PR agency sourcing, make sure the media list meets with brand requirements, handling PR release monitoring and results review.
- Understand local market needs and competition, actively participate in market research, competitor analysis, and propose innovative marketing ideas and strategies to drive continuous growth of the brand;
- Identify and establish partnerships with local businesses and organizations for co-branding opportunities(non-sales driven, focus on branding communication); collaborate on joint marketing efforts, ensuring mutual benefits and alignment with brand standards;
- Oversee the budgeting and planning of the social event and partnership with different stakeholders, ensuring efficient allocation of resources.
- Develop and collaborate with potential offline events organization & CSR organizations.
Qualifications
- Bachelor's degree or above in Marketing, Advertising, Media, or related fields;
- Minimum of 2 year of relevant experience in marketing or brand promotion, with a preference for direct experience working for a brand, with a proven track record in offline marketing, event planning, and co-branding initiatives;
- Proficiency in Excel and data analysis to monitor and assess data performance;
- Strong organizational skills with the ability to manage multiple projects and budgets simultaneously;
- Good command of written English;
- Creative thinking, Possess innovative marketing thinking with strong local insights
Values
YAOYAO is a vibrant, youthful, and approachable company. With a flat organizational structure and open communication, we embrace the culture of "Work Hard, Play Harder". Our core values drive everything we do - "1) Result-Oriented, 2) Optimistic, 3) Direct, 4) Supportive, 5) Strive for Excellence". We are seeking for talented individuals to join us on our journey of global market expansion, and to build a long-term career at the dynamic and fast-growing YAOYAO company.
What We Offer
1. Accelerated professional growth within a tier-1 internet new-retail powerhouse.
2. Market-competitive compensation & performance incentives.
3. Clear, merit-based fast-track promotion.
4. Supplemental premium medical coverage.
5. First-hand experience scaling a top-tier home-appliance brand globally.
