Marketing Research Analyst
Skills
Job description for Marketing Research Analyst at PT. Serasi Autoraya
Job Descriptions :
- Conduct market research through ad hoc study to get the insight from the market (market penetration, market opportunity, market segmentation, or new product assessment)
- Create research plan; define research objective by consulting with user (Business Unit), sampling method, and respondent criteria based on target marketÂ
- Create research tracking such as Brand Performance Survey for Business Unit
- Develop a desktop research by gathering the data from the published sources
- Measure marketing activity effectiveness
- Create recommendation for Business Unit for marketing strategy in terms of Segmenting, Targeting, and Positioning of its brand, Product Development based on market needs and wants, as well as Communication Channel for our products
Requirements :
- Candidate must be possess at least bachelor's degree in match or statistic major with GPA min 3.00 of 4.00
- Minimum 2 years experience in the same position or researcher position
- Familiar with research tools digital. Experience in UX researcher is a plus.
- Capable to analyse data from multiple angles, looking for trends that highlight problems or opportunities
- Placement in North Jakarta
About the company
Transportation and logistics industry which plays a vital role in Indonesia’s national economic growth indicates a positive growth, along with the increasing of export on manufacture products, international trade, and investment. It is predicted that until 2020, the growth of transportation and logistics sector will reach 15.4% or equal to 4.396 Trillion Rupiahs. This condition is also supported by a positive growth from Indonesian tourism. It has been recorded that growth of Indonesian tourism in 2015 reached 7%, exceeding ASEAN’s growth (5.1%) , and even international growth (4.4%). This achievement brings much implication to the increasing demand for transportation and logistics sector and has created a positive climate both for new and pre-owned car sales business. It has been projected that both market will continue to grow following demand trend coming from respective market segment. Especially for pre-owned car sales business, has been predicted that in 2017 it will reach 1-2 million units. Optimistic with the given opportunities, SERA does not stop working to offer their best service products, including transportation solution service, pre-owned car sales , and logistics services. Thus, national market will be able to access integrated solution on transportation and logistics in order to achieve its mid-term and long term business growth targets for a sustainable economic development.
Office address
14350 Daerah Khusus Ibukota Jakarta, Kota Jkt Utara, Kec. Tj. Priok, Sunter Jaya
