1. Responsible for Official Store marketing planning on Online platform, independently create and follow up the store activity, Integrate platform resources, and be able to evaluate the effect of activities, organize review and provide case closing reports
2. Coordinate and be responsible for Ramadan, double day, Payday, 9.9, 11.11, 12.12, Super brand Day, platform birthday, New product launch and other platform big campaign planning, creativity and execution, event resource coordination, event effect review, etc
3. Responsible for product marketing, refining product highlights, formulating promotion plans, and improving product conversion rate through content marketing and event promotion
4. Investigate user needs, analyze user portraits and paths, based on the product selling point analysis given by the product department, the sales marketing plan and crowd positioning given by the brand department, output corresponding marketing strategies, creative copywriting, gain new users and expand the brand Influence;
5. Pay attention to the trends of competing products, collect and analyze industry data, study their marketing strategies, identify new marketing methods or forms in the industry and provide more types of marketing methods for stores, analyze core competing products and word of mouth, and output analysis reports
6. Responsible for the reporting and communication and coordination of planning activities on platforms such as shopee/tokopedia/lazada/Akulaku/JD.ID/Blibli/Tik-Tok
1. Bachelor’s degree or higher in any major
2. More than 3 years of e-commerce marketing planning experience, familiar with the logic and gameplay of shopee, lazada, tokopedia and other platforms, solid theory and rich experience in E-commerce
3. Possess marketing strategy and creative ability, rich creative guidance experience, keen sense of the industry, clear thinking; can support the overall planning and execution of platform promotion and IP activities
4. Excellent planning and writing skills, able to create various types of marketing activity plans alone
5. Possess strong resource integration ability and market insight ability; strong learning ability and strong perception of new things
6. Have industry media and event promotion resources, be familiar with on-site and off-site promotion tools on the platform, and social media marketing is preferred
7. Have a high sense of responsibility, be proactive in work, willing to accept challenges, and have a strong ability to withstand pressure