Job description for Marketing Manager at White BeeHoon Restaurant Pte Ltd
Job Description & Requirements
White Restaurant & Souper Tang | Singapore
Build Two Brands. Shape Their Future.
For over 25 years, White Restaurant has been home to Singapore's Original Sembawang White Beehoon, serving generations of customers since 1999. Today, we operate multiple outlets across Singapore and continue to grow.
Alongside our heritage brand, we have launched Souper Tang, a premium Chinese herbal soup concept, bringing authentic wellness dining to the market.
As we continue our expansion, we are looking for an experienced Marketing Manager to lead the marketing strategy for both brands. This is an opportunity to take ownership, drive business growth, and help shape the future of two distinctive F&B brands.
Key Responsibilities
Brand Strategy & Marketing Planning
Develop and execute the annual marketing strategy for White Restaurant and Souper Tang.
Manage the overall marketing calendar, including seasonal campaigns, festive promotions, product launches, and brand initiatives.
Build clear and differentiated brand positioning for both concepts.
Align marketing initiatives with business objectives and revenue targets.
Campaign Management
Plan, execute, and evaluate integrated marketing campaigns across digital, social media, in-store, and offline channels.
Lead product launches, promotional campaigns, and customer engagement activities.
Monitor campaign effectiveness and optimise performance based on measurable business results.
Digital Marketing & Content
Oversee social media strategy and content development across all platforms.
Ensure all marketing content reflects each brand's identity, quality, and consistency.
Ensure all health and wellness-related communications comply with Singapore HSA advertising guidelines.
CRM & Customer Engagement
Manage CRM and membership platforms (e.g. Amfuture) to drive customer acquisition, retention, and repeat visits.
Develop targeted marketing campaigns using customer insights and first-party data.
Improve customer loyalty through effective engagement programmes.
Agency & Vendor Management
Manage external marketing agencies, designers, photographers, influencers, media partners, and vendors.
Prepare clear briefs, monitor deliverables, and ensure quality, timelines, and budgets are met.
Build strong working relationships with external partners to maximise campaign effectiveness.
Marketing Operations
Develop and maintain marketing SOPs, campaign workflows, content calendars, and internal processes.
Improve operational efficiency through structured planning and documentation.
Ensure projects are delivered on schedule with consistent execution standards.
Performance Analysis & Reporting
Establish marketing KPIs and reporting frameworks.
Analyse campaign performance, customer insights, and sales trends.
Prepare regular reports and recommendations for Management.
Focus on metrics that demonstrate genuine business impact and return on investment.
Requirements
Bachelor's Degree in Marketing, Business, Communications, or a related discipline.
Minimum 5 years' marketing experience, preferably within multi-outlet F&B, hospitality, or retail.
Proven experience developing and executing successful marketing strategies and campaigns.
Strong knowledge of digital marketing, social media, CRM, and customer engagement.
Experience managing external agencies, vendors, and marketing partners.
Strong analytical skills with the ability to interpret data and translate insights into business decisions.
Experience developing marketing SOPs, workflows, or operational processes.
Good understanding of Singapore's F&B market and HSA advertising guidelines relating to health and wellness claims.
Excellent project management, communication, and organisational skills.
Self-motivated, proactive, and able to work independently in a fast-paced environment.
Strong written and verbal communication skills. Ability to prepare and manage bilingual (English and Chinese) marketing content to support business and operational needs.
Why Join Us
Opportunity to lead marketing for two growing and distinctive F&B brands.
High level of ownership with the autonomy to shape marketing direction.
Be part of an expanding organisation with long-term career growth opportunities.
Work closely with senior management and make a direct impact on business performance.
Competitive remuneration and comprehensive employee benefits.
