Job Requirements
Skills
Job description for Marketing Lead at Avana Indonesia
- Bachelor degree from respectable University, preferably from Marketing-related majors
- Minimum of 3-4 years experience in managerial position
- Prior experience background in marketing, marketing ops, social media strategy, especially for e-commerce/tech/startups/media/agency is a plus
- Action & result oriented, flexible, innovative, and able to work both independently and in team as well as direct others
- Understand the market well, and keep up-to-date with trends
- Strong problem-solving and objective analytical acumen, comfortable in generating and evaluating metrics, forecasts, and analyses
- Ability to run internal digital/ media buying via the various digital platforms: Social Media Marketing and Google Products
- Strong interpersonal skills with excellent written and oral skills in English
- Demonstrated ability to handle multiple tasks, to prioritize them and meet deadlines
- Plan and organize marketing functions (product development, branding, communications etc.)
- Provide weekly and monthly report on market trends and the result of branding media investment activities
- Manage and optimize in all respects of performance marketing campaigns for agencies and/or internal teams.
- Collaborate closely with cross-functional teams, such as Business Development and Customer Service team to conduct user research; and Product team to provide a custom report to support Marketing performance
- Monitor KPIs and budget of the product and marketing team (Revenue, MAU, ROI of channels, user retention, CAC, campaign cost, etc)
- Create, develop, implement and execute strategic marketing plans for the organisation and track the sales and marketing performance metrics to reach the business targets
- Do post-mortem analysis for campaign (all channels), feature test and launch
- Oversee and groom the marketing team into a high performance and inquisitive team - always asking and thinking about the objective and why first, before deep-diving into initiatives.
- Working with data analytics and conduct in-depth analysis about the website traffic, ROI, and conversion funnel from marketing initiatives
- Lead all aspects of campaign management against KPI’s in order to create a growth
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