Job description for Marketing Manager at Carpe Diem Brazilian Jiu Jitsu Academy
The role
Own and grow the Carpe Diem brand in Jakarta through strong brand direction, sharp market research, and great content.
What you'll do
• Brand: Direct how Carpe Diem looks, and feels across all channels.
• Research: Understand the BJJ and fitness market in Jakarta, who trains, why they pick a gym, and what competitors do.
• Connect with potential business partners for collaboration
• Create marketing activation concepts such as events, or content ideas in social media that is relevant and relatable to our existing members and potential future members
• 3 to 5 years in marketing, with brand and content experience.
• Strong content instincts and an eye for brand consistency.
• Able to research a market and turn it into clear positioning.
• Self-starter who thinks strategically and gets things done.
• Fluent in Bahasa Indonesia and English.
• Bonus: into BJJ, martial arts, or fitness.
