Job description for Marketing Manager at Dermalogia Clinic
Location: Senopati, Jakarta Selatan
Qualifications:
- Bachelor's Degree in Marketing, Communications, Business Administration, or Hospitality (Master's Degree is a plus)
- Minimum 3 years of experience in marketing, preferably in healthcare, aesthetic, beauty industry, or hospitality
- Strong understanding of digital marketing, branding, and public relations strategies
- Proven track record in planning, executing, and analyzing marketing campaigns
- Proficient in social media management, SEO/SEM, email marketing, and CRM tools
- Creative thinker with an analytical mindset
- Excellent communication, presentation, and interpersonal skills
- Strong project management and organizational abilities
- Up-to-date with the latest trends and best practices in online and offline marketing
Job Responsibilities:
- Develop and implement strategic marketing plans to grow brand awareness and patient engagement
- Manage clinic branding, communications, and digital presence (social media, online ads)
- Plan and execute marketing campaigns, promotions, and event management
- Collaborate closely with doctors and operational team to align marketing strategies with service excellence
- Create content strategies for social media, newsletters, blogs, and clinic promotions
- Monitor, analyze, and report campaign performance metrics and ROI
- Build and maintain relationships with media partners, influencers, and potential collaborators
- Stay informed about competitor activities and market trends
