Job description for Marketing Manager (CopyKat) (Indonesian Only) at TokenMinds
Role Overview
CopyKat, a TokenMinds software product for AI-search visibility in SEO writing, is preparing to scale. We are looking for a Marketing Manager to own user acquisition and grow active, paying users. This is a full-time remote role working closely with the founders and product team.
Key Responsibilities
- Own CopyKat's user-acquisition strategy from first signup to paying customer; test channels and scale what converts.
- Run outbound to SEO writers, content agencies, SEO shops, and in-house teams; source leads, manage sequences, outreach, and follow-up.
- Grow inbound through SEO content, guides, comparison pages, case studies, newsletters, and social; coordinate media and creator collaborations.
- Plan and optimize paid campaigns; build community and partnerships; support launches and product announcements.
- Partner with product on activation, onboarding, and upgrades; track funnel metrics, experiments, and user feedback.
Requirements
- Proven experience in growth, user acquisition, or performance marketing, ideally for SaaS or software.
- Hands-on across outbound, SEO/content, paid advertising, and influencer or media collaborations.
- Data-driven, comfortable with funnel metrics, tracking, and budgets; strong writer, professional English, and self-managed.
Nice to Have
- Experience marketing to SEO professionals, writers, agencies, or marketing teams; growing early-stage products.
- Familiarity with GA4, PostHog, paid-media platforms, Ahrefs/Semrush, outreach tools, or product-led growth.
Benefits
Fully remote, full-time role with ownership of growth and close collaboration with the founders and product team.
