Job description for Marketing Lead at Skin Belief
Job Title: Marketing Lead
Location: Funan, Bukit Batok and iMall
Reports to: Founder
About Us:
We are a fast-growing skincare salon with 3 outlets, dedicated to delivering personalized and results-driven treatments to our clients. We’re looking for a Marketing Lead who will be the co-founder’s right-hand partner in shaping our brand, growing our customer base, and executing impactful marketing campaigns.
Role Overview:
As Marketing Lead, you will oversee all marketing activities, from high-level strategy to day-to-day execution. You will manage content marketing, coordinate with creators, and plan campaigns that drive engagement, bookings, and brand loyalty. You will work closely with the co-founder to align marketing efforts with business goals, ensuring every campaign reflects our brand values and growth objectives.
Key Responsibilities:
- Develop and implement marketing strategies for all three outlets, aligned with the founder’s vision and business goals.
- Plan, execute, and optimize marketing campaigns across social media, email, and other digital channels.
- Manage content strategy, including creation, scheduling, and repurposing for multiple platforms.
- Coordinate with creators, influencers, and partners for collaborations and campaigns.
- Monitor campaign performance and provide actionable insights to improve ROI.
- Assist in branding, promotions, and customer engagement initiatives.
- Support day-to-day marketing operations, including copywriting, visuals, and campaign logistics.
- Act as the founder’s strategic partner, providing recommendations to grow the brand and improve marketing efficiency.
Requirements:
- 3–5 years of marketing experience, preferably in beauty or retail.
- Strong understanding of content marketing, social media platforms, and creator partnerships.
- Experience in planning and executing campaigns end-to-end.
- Ability to analyze campaign performance and make data-driven decisions.
- Strong communication, organizational, and project management skills.
- Proactive, self-starter mindset, comfortable working closely with a co-founder.
Preferred:
- Experience working with multi-outlet retail or service businesses.
- Knowledge of the beauty/skincare industry and trends.
- Experience managing marketing budgets.
Why Join Us:
- Opportunity to be the marketing lead in a growing, dynamic brand.
- Direct mentorship and partnership with the founder.
- Hands-on exposure to all aspects of marketing and brand growth.
- Flexible and creative work environment where your ideas shape the business.
Working Hours
Monday - Friday 11am - 8pm, choose to WFH 1-2 days a week
*May sometime require you to come in on some weekends for shooting
